MARKETING JUST CRAZY ENOUGH TO WORK! Insurance Agent Edition

Great marketing will flow from the decision to be great. Insanely great marketing will flow from the decision to be insanely great. Look for people who are excited about the work you do and highlight them. Create an ambassador program to get even more people involved.

When you know exactly what bugs him, you can provide a custom solution.

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Local associations and affiliates also are helpful and even more accessible. This will help keep your agency in front of the consumer without you having to remember to do the follow up. We advertise our agency at the local grocery stores. Your customers will appreciate it. When I get a referral or an Internet lead, I try to make contact right away. This is particularly true of smaller companies. Two technologies built into Windows make it as secure to connect to the office server from across the country as from across the hallway: Sending and receiving funds electronically, transferring funds between accounts, scheduling direct deposit of payroll, and creating wire transfers are all ways to be more efficient as an agency.

Bankers familiar with insurance agencies can help develop programs to create an efficient process in managing agency funds and accounts. Embrace a variety of marketing methods to succeed, including everything from face-to-face interaction to grassroots tactics.

Before they retire and 10, Americans hit retirement age every day and take their institutional knowledge with them, set them up as mentors for newer and younger producers and employees in your agency. The client trusts that you are looking out for their best interests and that you are providing them with expert industry advice. Enhance the reputation by participating in national events, publishing articles and hosting seminars on the subject.

Also, follow them on LinkedIn or Twitter, and you can share or re-Tweet any relevant information. They reach out to local businesses and post useful insurance tips that elicit calls to our agency for quotes. Not only will you know you have provided the correct information, you will have built trust. Top performers are motivated by winning. Encouraging competition internally creates a growth culture that helps you compete externally. Put in the hours to build relationships with the media and your customers. Brand recognition does not just happen overnight.

Demonstrate growth and illustrate investment. Thank you for referring us. Employ quality people throughout the entire organization, not just within your sales staff.

2. Focus on purpose

Involve quality service, loss control, claims advocates, and other value-added service personnel during the prospecting process to help diversify the relationship long term. This practice allows for better delegation of servicing responsibilities, sells the team, and helps transition relationships as employees move on or retire. Turn your life gray and open the opportunity of prospecting with every part of your life.

You have to take chances to stand out. It may be time to hire a part-time or full-time employee to do this. Share it with clients and prospects on social networks like LinkedIn and Facebook, and in your email newsletter and on your agency website. This showcases you and gives consumers relevant information.

Ask your next 10 clients or prospects: If disaster strikes, your focus should be on reclaiming your sense of stability. The last thing you should worry about is money. A typical policy will pay for damage to your property and your possessions in the event of certain storms, fire, theft or vandalism.

A standard policy has exclusions, including earth movements landslides, earthquakes, sinkholes , power failure, war, nuclear hazard, government action, faulty zoning, bad repair or workmanship, defective maintenance and flooding. Windstorms are typically covered, including tornadoes, although insurance companies exclude tornadoes or hurricanes in some high-risk areas. Water damage is tricky. If your region is prone to floods and earthquakes, you should consider supplemental coverage. Before committing to a policy, take the time to research an agent whom you trust—preferably one with good reviews online or via a personal recommendation.

By contrast, Terri Corcoran has nothing but glowing reviews for her adjuster.

Make sure you also select the best agent. It may sound like common sense to have a working smoke detector, but did you know that it might also help you land a lower insurance quote? The same goes for a burglar alarm. Insurance companies price your premium based on how much risk they foresee, so you can reduce the premium by reducing your liability risk, thanks to some smart preventive measures. To combat this, you need to break down siloes between the departments in your organization. With everyone getting a seat at the table, you remove hurdles and increase productivity.

And based on their collaboration, they can adjust their approach and improve results. Your sales reps want to be rewarded. But a commission alone is not enough. Commissions are expected, so you need to push beyond that for your sales reps to truly feel recognized for their achievements.

1. Set goals

One tactic I implemented at one of my organizations was having a dinner whenever an individual hit their quota or did something great. Instead, the whole team would be able to join. This created a team-oriented mindset in the sales department.

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Everyone wanted to be that person who was recognized in front of all of their peers. They wanted to be the cause of that dinner.



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That praise and recognition motivated them to not only work harder, but also work together. Sometimes you can have a little fun with your team and find new ways to recognize them. Maybe you reward them by offering to do a task they hate, such as prospecting or cold calling. Or perhaps you pledge to shave your head if your team reaches a certain goal.