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Ten Natural Steps To Optimise Your Website

What is website usability?

The primary rule for mixing your keywords into your content is to make sure they sound natural to the reader. When you write for your reader not to game search engines and use natural keyword placement, you can actually rank better with search engines. The page title should not exceed 70 characters. Although search engines will index longer titles, they will be truncated in the search results. This looks suspect, with an exact match domain and a keyword-optimized url.

However, a branded root domain with an optimized url is fair game, like such: According to WebProNews , when Google added page speed into their algorithm, sites that had slow load times saw a drop in traffic from Google.

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Page load speed is a ranking factor for Google. If you use WordPress, make sure you keep plugins to a minimum, as they will only bog down your site if there are too many.


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Also, stick with a lean code such as Thesis and Genesis or a website builder here is a good list for those that allows you to customize and tweak the code. Make sure you link your content with other internal pages that would be beneficial to your readers. It allows you to establish yourself as an authority in your niche and as a result, Google will rank pages higher for your site.

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This is why it is critical that you use a responsive i. Google also recommends a responsive design because it makes it easier for visitors to have a single URL. Finding the right keywords first can save you a lot of wasted effort in the future. After you pick your keywords, create the kind of outstanding content that Google wants to see.

Periodically checking and improving web page load times will also help your site rankings. Having a responsive design is now more of a requirement than an option. Expect users to access your site from mobile devices, so make sure your site is ready to accommodate them for success. Last, make sure you use Google authorship as it will help improve ranking over time and show Google that you are an authority in your field. Jeremy Page is a digital nomad and internet entrepreneur that teaches passive income lifestyle at http: Please join the conversation!

We like long and thoughtful communication. Abrupt comments and gibberish will not be approved. Please, only use your real name, not your business name or keywords. We rarely allow links in your comment. Finally, please use your favorite personal social media profile for the website field. Notify me of followup comments via e-mail. This site uses Akismet to reduce spam. Learn how your comment data is processed. Hie Jeremy , Thanks for your insight ,it added to my knowledge. Optimizing a website is important to generate traffic results and as discussed by you keywords play an important role , I ll be taking care of above enumerated factors.

It helped me a lot for improving my website.

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Page load time is very important to Google. There are a lot of sites that low slow on entry. Also, creating content and promoting it on social media sites will help your site move up in the rankings. It turns out that this is the most ideal place for Google to read for your NAP. The footer is also a good alternative, but having it visible on every page of your site reestablishes and verifies your location. Google Keyword Planner is a tool that can help you research what keywords are popular. Plus, you can even discover what your competitors are ranking for if you want to rival that keyword.

The goal here is to establish what your customers are looking for when they find you and how to capture them when they don't yet know how much they need you. Once you've compiled a nice set of keywords, you'll want to. Having a keyword or a key phrase for every one of your website's pages will help you focus that page's content.

Plus, Google will then learn what that page is about and help direct traffic there if they find a search query that is related. Remember, the goal is to help Google classify your content. Make it as easy as possible to for Google to know what your page is all about.

If you have PR representatives, coordinate with them so as to not invalidate their efforts. Google advises site owners to build compelling websites that users want to tell their friends about — sites that users visit over and over. These pieces then become conversation starters with different sites, as an enticement for them to write about or link to.

The competitive research in step two, above, comes in handy here because you now have an idea of the most influential and best-ranking sites to approach.

Jill Kocher Brown

Join Twitter and one or two other social media platforms. Social media enables you to connect with your customers and prospects and offers an audience for your content. Understanding and nurturing these relationships boosts your SEO in the long run. Increasing the exposure of your content also increases the likelihood that some of those viewers will blog about it or link to it. The importance of analytics in digital marketing is akin to financial reports in business. Both are essential to track performance. Have a basic understanding of Google Analytics or whatever web analytics package your business uses.

Then subscribe to an SEO blog.

10 Simple Steps to Optimize Your Web Pages for Search

If you are stuck or need answers, jump into SEO communities to ask questions. Master Keyword Research Always start with keyword research. Understand Your Competition Search for the most important products and services you offer and note the most prominent websites in the search results, those that share your business model as well as the ones that are dissimilar to yours but compete for the same searches. What are they doing well?