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How to Conquer the Basics of Creating a Successful Website

Think a decade ago, the web was a completely different place. Simpler and customer oriented web application are highly expected now. In the era of Smartphones, websites should be responsive enough on the smaller screens.

Website navigation is another part often neglected by developers. Intuitive navigation creates a better user experience for the website visitor. Intuitive navigation is leading your audience to the information they are looking without a learning curve. And when the navigation is intuitive, visitors can find out information without any pain, creating a flawless experience preventing them from visiting the competitors. You should not just throw all the load on a single server but you should design the software such that it can work on a cluster of servers.


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Service-oriented architecture SOA can help in improving scalability when more and more servers are added. SOA gives you the flexibility to change easily. Service oriented architecture is a design where application components provide services to other components through the communication protocol, basically over a network.

Generally, it is accepted that website speed has the major importance for a successful website. When your business is online every second counts. Slow web applications are a failure. As a result, customers abscond your website thus, damaging your revenue as well as reputation. It is said that think about performance first before developing the web application. Some of the performance issues are Poorly written code, Un-Optimized Databases, Unmanaged Growth of data, Traffic spikes, Poor load distribution, Default configuration, Troublesome third party services, etc.

A content distribution network CDN is globally distributed network of proxy servers deployed in multiple data centers. It means instead of using a single web server for the website, use a network of servers. Some of the benefits of CDN are that the requests on the server will be routed to different servers balancing the traffic, the files are divided on different CDNs so there will be no queuing and wait for downloading different files like images, videos, text, etc.

Frameworks are the kick start for development languages: Frameworks offer features like models, APIs, snippets of code and other elements to develop dynamic web applications. Another way to make people feel more connected to your business through your website is to tell your story.

Small Business Ideas and Resources for Entrepreneurs

With very limited exceptions, every business website, no matter the type or size, should include contact information. This can be an email address, phone number, address, social accounts, or all of the above. The more ways you give people to contact you, the more likely they are to feel comfortable reaching out.

When deciding which types of contact information to provide, a contact form should always be included, says Bracket. A contact form makes it easy for people to send a message no matter where they are or what kind of device they are using.

The Results Are In: The 22 Best Ecommerce Website Designs of 2018

Basic typefaces, like those that your designer or theme are likely to suggest, are best for readability. Some ideas for relevant images include team photos, examples of your work, and even relevant stock images. Customer testimonials can be another great element of a lot of business sites. If your business is brand new, work on getting some quality testimonials first, rather than just publishing bland, generic recommendations. But even a few text blocks from customers can help build your credibility. Including images with those testimonials can increase their prevalence on your site even more.

But you might have to work on getting the best images possible. You have to make it really easy for them. But no matter what type of content you decide to include on your website, make sure that the site itself is responsive or mobile friendly. Your designer should be able to help with the basics at first. Once your first business website is live, the process is far from over. Add or change elements as your business grows and changes. Adapt to things like SEO and mobile designs. This article appears in an edition of the Small Business Trends Magazine. Subscribe to the magazine today. And be sure to check out archived editions of the magazine.

As I have tried few website builders and I have chosen site. I realy enjoyed creating my website and recomend to try this builder — site. You also said that on your website, you want to state your purpose clearly and quickly. Great article, Bootstrap is a wonderful framework for responsive mobile friendly websites. Producing unique content around specific keywords is also very important for SEO purposes.

Thank you for the information, truly a deciding factor in the direction we want to take. This article is of great value for those looking to build a professional website. I really liked your idea about telling a personal story.

I thought about it and realized, that when a person tells more about themselves on their web page, I definitely want to read more and feel more interested. I think it is natural for us humans, we want to know about the person we are listening or talking to. We need to have some sort of connection, and then the information feels more important. Also the point about the stock photography is so true! Bad photos ruin the website, so it is better to put some more effort to them!

Overall a great post, I really enjoyed reading it!

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Entering the Gig Economy: Your email address will not be published. Email this Article Print This Article. Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. Tomasas April 25, at 5: Richard Horvath November 23, at 3: Tanooja Agarwal December 5, at 1: Cindy Tesler January 5, at 1: