Marketing: Public Relations and Networking (Win Win Marketing)

You are an entrepreneur, ready to sleep four hours a day, and work 18 hours on the idea. You sweat, toil, and stress for months on end and finally launch your idea. After months of hard work, you are ready to present your idea to the world as a reality. How does the world respond? You have no press coverage, no social media attention. You are lost in the noise. You need to act fast and get discovered, but how!? Keep, convert, and close more leads.

A general rule of thumb is the more press you get, the more business you will receive. Press is free exposure to hundreds of thousands of people. One press mention can change the course of your business in a matter of days. A single press mention is enough to set you up as an expert in your field, generate you thousands of new clients, and crash your website servers from the online traffic. Personally, I have never found the need since I have become a one-man PR team.

The concept for HARO is extremely simple. Reporters need sources for articles. Coincidentally, sources need exposure. Reporters send out a request on HARO like: Experts in online marketing send in answers. The reporter gets to pick and choose the best answers and will credit the source. This system is a win-win for reporters and you as an expert.

You get free backlinks from major websites and reporters generate awesome content for their readers. Google gets mad at you when you purchase backlinks, but free ones are completely acceptable.

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There are some simple guidelines that will net you a much more positive experience. I get it, you want to pitch yourself as an expert.

You want to talk about how amazing you are and how perfect you are as a candidate, your qualifications, and what you had for breakfast that day. Again this goes back to the previous section, reporters are busy. Instead take the time to fully answer the question. Take about five minutes to write one to three paragraphs fully answering the question giving actionable advice.

Your job is to provide a ton of value for the readers. This works extremely well if you can bring in statistics, images, and other forms of proof. As an expert you are competing against other experts, so your advice has to be the top of your game. Each email has about requests from reporters. Subjects range from health and wellness, business, tech, and just general knowledge. Obviously, you will not be able to answer all the requests. Some days there are literally zero that I feel comfortable answering. Other days I end up answering five to 10 requests, and then I do a happy jig.

When there is a HARO request that you feel comfortable answering, jump on it!

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Time is of the essence! I am not an expert in press releases. Personally from all my experience, it seems to be a dying medium. That being said, there is still value in sending out a press release.

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Press releases as part of an SEO strategy can be extremely effective and powerful. One press release sent to thousands of news outlets can generate you hundreds of backlinks. These backlinks from high authority sites can do wonders for your businesses ranking in SERPS search engine results pages.

Most press release distribution websites have a paid version of their service. These paid versions give you further reach, more links, ability to link videos, and much more. The paid version may be worth it, that is up to you to decide. Could be a win!

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There is a lot of mixed feelings when it comes to press syndication networks and their viability. Your chances of being picked up may be extremely low. Want to get featured on Entreprenuer. One of the easiest ways is to write a guest post for them. Most online blogs like Huffington Post, Entrepreneur, and Forbes have a webpage where you can submit guest posts. These are like giant black holes that suck in your hard work and they never see the light of day. These are invaluable resources for finding the right editor to with which to submit your guest post. The average writer or editor gets about 90 pitches directly into their inbox a day.

That is why having direct access to an editor to pitch to, is much stronger.

6 Good Reasons to Combine Your PR and Content Marketing Strategies

Just like that, you can get the email address of whatever website you need. From there you can use the mastheads to find the right editor and send your blog article directly to them. On top of that, you can connect with all those editors on LinkedIn. If your business uses LinkedIn for B2B prospecting, this tool becomes amazing for landing those whales of clients. Connect your way to the top!

You don't have to spend additional funds on testing and finding your audience - the influencer has already fostered this audience on social media. At the heart of inbound marketing is delivering content that solves problems, educates and inspires your intended audience. Influencer marketing embraces this concept, as influencers are already in tune with the needs of the people they serve. Connecting and engaging with an influencer can be the start of a powerful relationship. When you're in it for the long-haul, you never know where these connections could end. Influencer marketing can be incredibly beneficial for startup brands or those that have been struggling in gaining traction in their social media marketing.

With a clear understanding of how influencer marketing can accelerate your online goals, you can commit to implementing your first campaign quickly to experience these results in your business.

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Follow Travis Huff on Twitter. The must-read news, updates, and insights into all things social media marketing. Share it post share tweet. Here are six big benefits to using influencer marketing to bolster your social strategy.

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Quickly Builds Trust Influencers have built relationships, trust, and credibility with their fans. Improves Brand Awareness As noted, influencer marketing can greatly expand your reach and positioning online. Enriches Your Content Strategy Sharing influencer content can helps fill in the gaps of your own content schedule.

This works well in situations where you've run out of content ideas or simply need some quality content to publish on your social pages 4. Provides Amazing Value to Your Audience At the heart of inbound marketing is delivering content that solves problems, educates and inspires your intended audience. In turn, you can easily leverage their content to give value to your audience.

Builds Winning Partnerships Connecting and engaging with an influencer can be the start of a powerful relationship. Possible joint-ventures, live events, and other opportunities may be in the works.