How To Monitor What Others Are Saying About Your Company Online

Receive automatic summaries and analysis straight to your inbox. Send reports to team members, clients, or any email address you like. Easily monitor over 1 billion sources daily including social media, forums, blogs, and the rest of the web. Boolean alerts help you zero in on your brand, competitors, and customers for precise market research.

Attract customers, build brand awareness, and improve your reputation online. Connect your social accounts to react directly within Mention or add your Buffer account to schedule posts for later. Get in-depth brand intelligence tailored to your business.

Automated reports make it simple to share results with clients, colleagues, and management, so you can focus on more important work. Mention makes these objectives easy to achieve. Automatically generate reports to share with clients and colleagues. Watch what competitors are doing and learn from their strategy. They started by monitoring and analyzing keywords. They learned that alumni stories, student life, lab work, and job vacancies created the most engagement. By focusing on those subjects, they were able to engage students, potential students, and potential job applicants on their social channels.

Et nytt kull paramedicstudenter takker av???????????? Lykke til i viktig yrke. A post shared by OsloMet oslomet on Jun 3, at 8: The university also uses social listening to discover relevant conversations. They can then get attention from valuable contacts who might not otherwise have engaged with their social accounts.

We listen to our graduates. We go in, say thanks for staying with us and good luck. Social listening is more than understanding what people say about you. You also want to know what they say about your competitors. This gives you important insights into where you fit in the marketplace.

10 Tips on How to Research Your Competition | www.newyorkethnicfood.com

You will also learn what your competitors are up to in real-time. Are they launching new products? Developing new marketing campaigns? Taking a beating in the press? Social listening allows you to find out about these new opportunities and threats as they happen, so you can plan and respond accordingly. This is great information to feed through to your product development team. Can you tweak an existing product or add a feature to resolve the problems people are talking about? Maybe what you learn will spur a new product idea. Can you tweak your products to help address the concerns?

If you do, be sure to tell people about it with a targeted marketing campaign. For example, through social listening, Brita learned that customers often complained that the people they lived with did not refill their Brita pitcher. When the company released a product that reduced filtration time, they used this complaint as the basis for their ads. Tag your Best Roommate Ever. Watch the full music video here: Social listening helps you identify people asking questions about your industry.

But you might find great leads that you can nurture into relationships for social selling. Reach out, make a connection, and share helpful information. This will help establish your brand as the best resource when it comes time to make a purchase decision. Monitoring social conversation about your industry will give you a sense of who the important influencers are. These are important people to connect with. As the term implies, they can have a huge influence on how their followers and fans feel about you—or your competitors.

You will also find people who already love your brand and are saying great things about you on social media. These are natural brand advocates.

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Reach out to them and look for opportunities to collaborate. Before you dig into the nitty-gritty work of social media listening, you need to decide what you want to listen for. The keywords and topics you monitor will likely evolve over time. Where is the highest level of dissatisfaction with their products or services? No one has more and better intelligence when it comes to sales than disgruntled sales people. How to Poach an Employee From a Competitor 8.

And watch who they're hiring. You can also learn something by studying the kinds of jobs your competitors are looking to fill, says David B. Wright, the chief marketing officer at W3 Group in Atlanta. If they're hiring for several HR, they may be preparing to expand overall. If you're interested in getting a comprehensive report of all the players in your industry, you might consider conducting a survey.

By doing this, we learned how to clearly differentiate our sales process from that of our competition. You don't want to run into someone you were spying on at an industry conference. How to Write a Customer Survey Once you have done enough research to identify who your competitors are, you might want to try an old school tactic to take it from there: Just call them up and ask away.

For example, if you want to know how many people work there, you can say: How many coaches do you have on staff? Oh, wow, that's quite a few. How much support staff do you need for a team that size?

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