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Retail Analytics: The Secret Weapon (Wiley and SAS Business Series)

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Your rating has been recorded. Write a review Rate this item: Preview this item Preview this item. Wiley and SAS business series. English View all editions and formats Summary: This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs.


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Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.

Excerpt Excerpt Image Image onlinelibrary. Allow this favorite library to be seen by others Keep this favorite library private. Find a copy in the library Finding libraries that hold this item Cox, Emmett, Retail analytics. Document, Internet resource Document Type: Emmett Cox Find more information about: The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it.

Retail analytics : the secret weapon / Emmett Cox - Details - Trove

Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Reviews User-contributed reviews Add a review and share your thoughts with other readers.


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  • Download Retail Analytics: The Secret Weapon (Wiley And Sas Business Series).
  • Add a review and share your thoughts with other readers. Knowing how to analyze and mine that data to increase sales and reap bigger profits is the key to your company's success. Learn how to leverage your data to your strategic advantage like the best-in-class retail giants with the field-tested solutions and examples found in Retail Analytics.

    Intended as a reference guide to help you develop a better understanding of retailers' language and analytic processes, Retail Analytics provides you with the tools you need to analyze data, manage inventory, increase sales, and anticipate trends. Based on author Emmett Cox's thirty years of retail experience at Walmart, Kmart, and GE Money Global, this comprehensive reference guide provides fact-based, field-tested analytic strategies that you can replicate in your own company, including how one retailer eliminated 20 percent of its merchandise mix and still saw a 30 percent sales gain.

    Beginning with a fundamental understanding of retail terminology and concepts across a wide variety of backgrounds and experience levels, each chapter covers a different focus of the retail environment, including retail basics, the highly volatile apparel industry, the importance of geography and demographics, in-store marketing and presentations, organization structures, and common retail database designs.

    Throughout the guide, Cox weaves numerous hands-on solutions, case studies, and real-world examples of data-driven projects from such leading retailers as Kmart, Coles Group Kmart Target, ASDA, Walmart, and others.

    Retail analytics : the secret weapon

    The ABCs of retail: Discover how to apply the science of analytics to maximize results with the help of Retail Analytics. Clicks and Mortar 29 Affinity Merchandising: Lifeblood of the Apparel Business 57 Retail in General: Location, Location, and Location! Data and Lots of It 61 Retail Data: Does Convenience Translate into Sales? Retail Store Strategies 84 Store in a Store: Make Shopping Convenient 84 What s in a Store: Convenience Stores to Hypermart Stores 85 Hypermarts: When Is Big Too Big?

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