Wrigley’s Wars
It is likely that the chemical used for flavoring is isoamyl acetate sometimes known as banana oil , a carboxylic ester.
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They have also released Juicy Fruit Desserts. There are four variations of Desserts: Beginning in , Juicy Fruit released two new flavors based on Starburst candy: Strawberry, Watermelon and Grape. Juicy Fruit gum consists mostly of sugar contained in a synthetic gum base. Other ingredients include corn syrup and dextrose as bulk agents and natural sweeteners, natural and artificial flavorings, glycerol and lecithin as softening agents, aspartame NutraSweet and acesulfame K as artificial sweeteners, Yellow Lake 5 as a coloring and BHT as a preservative.
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When William Wrigley Jr. Unfortunately for Wrigley Jr. In , Wrigley Jr. The chewing gum was far more popular than the baking powder, so Wrigley Jr. In , Wrigley changed it to thin vertical white and green stripes with "Wrigley's Juicy Fruit Chewing Gum" centered in a stylized Maltese Cross emblem with a black background.
Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages and the demand for the gum to be included in C-rations. When the gum was re introduced to the general public after World War II ended, the striped packaging was replaced by one with a bright yellow background and "Juicy Fruit" bracketed between two stylized chevrons , the latter a motif meant to echo the "Wrigley arrow" element used for Wrigley's Spearmint since The bright yellow background remained into the 21st century, with variations since turning the arrowhead like chevrons into the corners of an elongated smile under the brand name.
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Wrigley's Wars by Gary Chartier (2010, Hardcover)
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Effective advertising and marketing, however, have since allowed the corporate David to stand up to the Wrigley Goliath. Still, Wrigley remains the leader, claiming most of the other 60 percent of the market. And although consumer purchasing power has weakened since the ruble was devalued last year, Wrigley officials continue to be upbeat on prospects in Russia.
Just in case economic difficulties in Russia persist, the company intends to manufacture gum not only for the local market but also for export to Europe.
Wrigley's Wars by Gary Chartier (, Hardcover) | eBay
Previously, both companies imported all gum into Russia from plants in Europe - which led to a sharp drop in sales after the devaluation of the ruble last August. Although both companies will no longer need to import finished products, most of the ingredients, such as gum base and flavoring, are still coming from abroad. Nevertheless, both companies are actively looking for local suppliers. While we still need to import ingredients, duties on them are lower than those on finished products," said Christopher Perille, Wrigley's director of corporate communications in Chicago.
While young Russians - bombarded daily by television ads featuring Dandy's Stimorol and Wrigley's Orbit - cannot remember life free of chewing gum, those in their late 20s and older have a different story to tell.