Retail Strategy: The View from the Bridge
REI developed a standalone mobile Web site last year in an effort to distribute a consistent Web experience across all screens. The brand enjoys creating mobile moments that deliver relevant messages to the user at the right time, whether it is via mobile-optimized emails or location-based targeting. For example, REI has seen significant usage on mobile, but has found that mobile does not convert as well as tablet devices. More consumers appear to be purchasing on tablets, which suggests that tablet applications may be better off featuring enhanced checkout options.
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Bridge solution REI gazes at mobile as a bridge solution between the physical and digital world — a viewpoint which is popular for many bricks-and-mortar retailers. REI offered its push notifications as an example of how marketing can be spread across different in-house teams to form a cohesive strategy, which can then garner data and consumer feedback.
He named one of his biggest concerns for retailers as the inability to change in a fast-growing sector, enabling competitor brands to race ahead in digital and mobile while one retailer lags behind. Mobile Commerce Daily is now Retail Dive: Click here to learn more! Mobile is bridge to better in-store experiences, claims REI exec. View our other publications Privacy policy Terms of use Take down policy. Email to friends Share on Facebook - opens in a new window or tab Share on Twitter - opens in a new window or tab Share on Pinterest - opens in a new window or tab.
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Bridge the Online–Offline Retail Gap With This Technology
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Mobile is bridge to better in-store experiences, claims REI exec | Retail Dive
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Mobile is bridge to better in-store experiences, claims REI exec
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