How to Market a Restaurant - 5 Easy and Affordable Ideas to Implement Today

First, review these 11 menu pricing strategies for profit. Then start marking up your menu. Look for any dollar signs — remove them! Who knew enjoying a beer would make it on our list of restaurant marketing ideas? Craft brews continue to trend upwards.

Head over to enjoy a brew or two. Chat with the brewer to explore carrying their craft brew — or ask to bring in a keg for a one-time event. Imagine what could happen if you carved out just 30 extra minutes a day, or even once a week, to put these restaurant marketing ideas into action.

Make it official by scheduling the time in your calendar now. I'm not sure how to be use this as a buisness. I think Instagram and Instagram stories will reach the same demo and far more people organically Snapchat doesn't have hashtags or anything. Your email address will not be published. Respond to that Pesky Yelp Review Surprised to see this first on our list of restaurant marketing ideas? Contact Local Media Outlets Great restaurant marketing ideas should always include public relations, too.

Act on these media-related restaurant marketing ideas now: Call your local TV, radio, and online newspaper. Be Charitable Want to boost staff morale, increase guest loyalty, attract new customers, and support a good cause? Try one of these charitable restaurant marketing ideas: Is it booked up on weeknights? If not, invite local charities in to host their monthly meeting with you.

Really tight on budget?

Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users. Not sure how to host a contest? Go with Rafflecopter — they make it super easy to set up a contest and embed the contest entry form on your website. Team up with a business related to your industry but not a direct competitor for a joint project.

This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway. Partnering with another business means twice as much notice. People pay big money for that kind of access! Apply Online for Business Awards. Most industries have business awards you can win, providing you with an online badge you can place on your website.

Badges like these can boost credibility, and as a result, increase sales. Local marketing can often be less expensive than massive online campaigns. Here are 69 MORE ways to boost your business.

Get yourself some snazzy business cards, then give them to every person you lay eyes on. Every handshake should come with a business card. Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and easy to implement, especially when localized. We did a massive post about guerilla marketing recently, detailing a bunch of strategies and examples you should check out if you want to learn more! Host an Event or Class. Plan an event or class to host, then print out flyers and post them on community bulletin boards libraries, coffee shops, local colleges and adult ed centers.

Put a fishbowl at your place of business with a sign asking visitors to drop their business cards in for a chance to win something from you for example, a restaurant might offer a free pizza party.

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Check out 24 more restaurant marketing ideas here. Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing e. Slowly nurture your subscribers via email until they are ready to become paying customers. Start your email campaigns with a free email marketing service like MailChimp. Car Magnets for the Company Car. Understand who your target patrons are , then build your brand around what they are interested in.

Reflect these interests on your social media platforms and in your promotional material. Twitter can be a true treasure for restaurants, and timing your tweets can have a big influence on hungry stomachs. Try crafting and scheduling tweets at different times of the day to specifically target the breakfast, lunch, or dinner crowds depending on your offerings.

Users love to do research online before ordering from or visiting your restaurant. Some delivery sites like those mentioned below offer to publish your menu online for free. Open Menu is another great site that can help you get your menu looking sleek and stylish it even offers some handy social integration, for both paid and free users.

Many online delivery services streamline the ordering process, and internet-savvy patrons often love taking advantage of such delivery services.

Some customers may even discover you for the first time through services such as these! Providing coupons and discounts for your restaurant is always a surefire way to bring customers running.

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Offer a free dish to your new email newsletter subscribers we can show you how to get more of those too. One fine dining restaurant marketing idea is to consider signing up for Open Table. Open Table is an online reservation tool that lets customers book reservations for your establishment online!

Patrons love it when you make life a bit easier for them, and Open Table already has a base of loyal customers you can tap into. Restaurants are one the best candidates for mobile ads , as users are often looking for nearby dining options while on the move. Mobile ads tend to be cheaper than desktop ads, and mobile boasts impressive conversion rates.

For example, you can increase your bids around dinnertime, when users are often looking for fast food on their mobile phones. Boosting your bids during the dinnertime period increases your chances for showing up for a specific query.

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Let customers drop their business cards into a bowl for a raffle. The reward can vary — a lunch for the winner and 10 friends, a 2-hour happy hour with discounted drinks, whatever you feel like! Not only are these raffles fun, but you can also make use of those business cards by emailing customers. However, starting a food truck enables you to dish out your food to folks you might never normally come in contact with. You can greatly extend your reach, build more press, and acquire new fans who might love you so much that they become patrons of your brick-and-mortar location as well!

That sums up our restaurant marketing and advertising ideas. Hopefully you can put these restaurant marketing tips to good use! When she's not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel. Visit the AdWords Grader.