Cases in Advertising and Marketing Management: Real Situations for Tomorrows Managers

Growth Strategies Chapter 7 Case 4: Pricing and the Model C Chapter 10 Case 7: The Consumer Chapter 12 Case 8: Using Sales Promotions Chapter 18 Case The Client Chapter 20 Case Beverages and Marketing Strategy Chapter 24 Case Payroll Sure Acquires 2XPayday: Time to Change the Advertising? Chapter 28 Case Marketing and Advertising for th NonProfit Organizations? Chapter 29 Case Will Ethics Be a Problem?

Chapter 30 Case Professional Advertising and Marilyn Bright, M. Chapter 31 Case Edd Applegate , Art Johnsen. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.

The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.

Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.

Harrison Advertising Growth Strategies. The Koch Brewing Company. International Marketing and Swanson Cosmetics. Would you also like to submit a review for this item? You already recently rated this item.

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Cases in advertising and marketing management: Edd Applegate ; Art Johnsen Publisher: Students of advertising and marketing management learn many concepts in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process.

Each of forty cases focuses on a contemporary problem for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. Allow this favorite library to be seen by others Keep this favorite library private. Find a copy in the library Finding libraries that hold this item Case studies Material Type: Edd Applegate ; Art Johnsen Find more information about: Edd Applegate Art Johnsen.

Publisher Synopsis With a solid blend of theory and in-the-trenches practice, the cases in this book can both augment the principles course and help upper-level management students begin to grapple with the tough decisions that have to be made in business. User-contributed reviews Add a review and share your thoughts with other readers. Add a review and share your thoughts with other readers. Similar Items Related Subjects: Linked Data More info about Linked Data.