The Art of Selling Art
Why not try something similar with fellow art selling galleries? It's a good way to understand things from the perspective of your clients.
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Try a membership scheme, then use it: We have members buying critically engaged art who were previously either not buying at all, or buying in an uncritical way entirely based on aesthetics, and without any ongoing engagement with the gallery or artist. Know your role as a gallery: Whether an artist is well established or taking their first steps to putting their work out there, a good physical gallery puts their work in front of new buyers, generates sales and interest, educates buyers about their work, creates new fans and brings opportunities their way.
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Most importantly, by handling the negotiation, payment, admin, shipping and all of the hassle, we allow our artists to spend their time creating. Think outside the box: We are planning a series of artist-cooked meals followed with discussions led by gallery artists. Selling art is about developing relationships and these are not just about selling art if that makes sense.
Explore selling art online: It's a serious growth area. We organised a panel session with the Own Art scheme which explored some of the key trends that are emerging in the online space. Viewing and buying art online is one of the growth areas of the internet. To summarise some of the outputs: Also, everyone was unanimous that you really need to understand the online consumer in the same way as offline and have a clear audience in mind. Free tools like Google Analytics are essential for this. Finally, it is so important to tell a compelling story online in relation to the work, artist and gallery in the same way you would do offline.
The cost of getting into the online game is so much lower than ever before the barriers to entry for galleries are disappearing. Beyond the emotional attachment to a piece of art, one of the additional attractions for me is that it's an object more likely to hold its value compared to most consumer products. It's as if it has the ability to be a good investment alongside being a beautiful thing. I had my savings in a grubby bank up to all kinds of mischief; now it is being invested in a bunch of young artists.
So for me it's a combination of beauty, investment and karma! Times are changing always: If we look at how the art market has changed here in London from the late s, from what it was and now is, there are almost no similarities at all. Things move on and are doing so all the time. Price your art right: There are a few things to consider: Give as many reasons to visit as possible: Be it live performance, night time opening, educational workshops, how-tos by the artist, food and a lecture and so on. However, remember that there should be a decent way for the gallery or exhibition area to get the message across to the public that something is happening.
The goal was to "put a man on the moon and return him safely by the end of the decade. It's one sentence, with a who, what, where, and when. There was no need, in , for a why. Don't let the prewar date fool you. Carnegie's advice remains especially relevant for our day and age.
The Art of Selling Your Art
Social networks make it easier to "follow" friends and stay in touch, but getting through to someone's heart is still what matters. And in many ways, Carnegie was ahead of his time. For example, he preached the importance of customer empathy, long before it became fashionable. He tells the story of a Philadelphia fuel salesman named C.
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Knaphle who hated the advent of chain stores. Why did Knaphle hate chain stores? Mainly because a chain in Philadelphia bought its fuel from out-of-town dealers, instead of him. At Carnegie's behest, Knaphle agreed to debate other students in Carnegie's courses about whether chain stores were good or bad.
The Art of Selling Your Art
Knaphle had to defend the chain stores. To prepare for the debate, Knaphle went back to the store that wasn't buying his fuel. He asked the buyer for advice that could help him make the case that chain stores were a good thing.