Political Communication in Postmodern Democracy: Challenging the Primacy of Politics

The editors, Kees Brants and Katrin Voltmer , are prolific writers in political communication, and the chapter authors are also all important scholars within this field. This book works as a comparative study of political communication in the UK and the Netherlands, although some of the chapters focus on just one country.

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Interesting examples are used to talk about these themes, such as the scandal in when David Cameron would find any opportunity he could to discuss his choice to cycle to work, but it turned out he was being followed by a chauffer in a car carrying all of his papers and a change of clothes. Politicians have to know how to manage the things that media looks for.

I was interested, but not surprised, to find out that both politicians and political reporters in the UK and the Netherlands feel that the quality of news has gone down, especially as it has spread out beyond traditional news sources.

The rise of political comedy shows such as Have I Got News For You , and its Dutch counterpart Dit Was Het Nieuws , are specific examples of how politicians have had to change with the times to understand and control their media representations. Diverse topics are discussed, including a comparison of Big Brother to the election process, the way that political speech is utilised in discussion rooms online, and how political mobilisation is happening through the internet. We have reached a point where tweets from members of the public are read out in national news programmes as evidence of opinions and descriptions of events.

For example, the Live8 rally in Edinburgh in was done very effectively through online mobilising and was cited as one of the first times Internet mobilisation was used to such an effect. While this book is quite academic, the material is relevant and well written, and definitely has the potential to appeal to people who are not familiar with the study of political communication. The authors use popular examples to explain their points, which works to great effect. Political communication can be found anywhere, even on Big Brother.

It has a history, and it is ever evolving and changing based on the needs and wants of the people. While it will undoubtedly be useful for scholars of politics and political communication, it is also recommended anyone interested in the intricate relationships between politics, media, and citizens.

The Viral power of Social Media, both in magnitude and global reach, is definitely something that will challenge internet marketers in the years to come. It is also very interesting, how distant bonding and rapport through Facebook, for instance, can be even stronger than direct. The E-mail message field is required. Please enter the message.

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Find a copy in the library Finding libraries that hold this item Publisher Synopsis 'A timely collection of essays by some of the most authoritative researchers and scholars in the field of political communication. User-contributed reviews Add a review and share your thoughts with other readers. Add a review and share your thoughts with other readers. Challenging the Primacy of Politics".

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