WRITE YOUR BOOK - PUBLISH YOUR BOOK - PROMOTE YOUR BOOK

Here are the eight best strategies for doing just that.

What’s The Best Way To Promote My Self-Published Book?

Can you imagine if you came home one day and your house was…missing? There is a huge difference. Having an author website is the difference between renting or buying a piece of property. Maintaining your own website on a hosted server with your domain name is the same as having that piece of real estate. You can customize your site your way, publish your own content, and you are always in complete control of how it looks and what gets published. And you can also set up a Google Alert so you can be notified about where your name and your book show up online. There is a saying going around that says: A list of followers who are in love with your writing will be the first to line up when you have a new product to sell.

Your email list is yours. You control what you want to say, how you say it, and when. Imagine if every time you had a new book ready to launch, hundreds or thousands of people were waiting for it so they could get it first. Nothing else comes close. Although building a list takes time, in the long run it is the easiest way to market.

Book Marketing, How to Promote a Book | www.newyorkethnicfood.com

These are the true fans that will get the word out and be the first to leave verified reviews after buying your new release at the special price of 0. But that is just the beginning. You can continue to build your list by including a reader magnet at the front and back of your book. Get people hooked on your brand and then keep them there by writing your next book, and then, including them in your next launch.

As your book reaches more people, and you get more signups, your marketing capacity grows…exponentially. When it comes to book promoting, nothing can have a bigger impact on your book than influencers through book endorsements. Influencers can be podcasters, bloggers, or authors with strong email lists. An influencer is someone who has a lot of promotional weight and can spread the word about your book to thousands of people with just a brief mention to their email list, on their blog, or by sharing on social media, for example.

Influencers have a long reach. What you can do is identify the influencers in your niche and reach out to them. Tell them who you are and ask if they can help to promote your latest book. You can also offer to support their future endeavors as a way of giving back. Influencers can have a major impact on your exposure as an author, so try to set up interviews in your hometown or reach out to someone online and offer to do an interview so you can deliver value to their target audience.

For example, if you wrote a book on recipes for Italian food, you could try connecting with people in the Italian cooking niche.

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They may have a blog, podcast, or a webinar on which you want to appear. Social media is a powerful way to promote your book to potential readers. We can engage with thousands of people just by hitting a few buttons. But with social media sites, the big scare is the amount of time we can get sucked into trying to do everything.

After a few months, you could build up a library of content that will bring in the right audience, engage with new subscribers, and even create a course out of your videos. She created a Youtube channel to engage fellow writers, who are also readers: You could also post popular quotes or snippets of material from your upcoming book. With Twitter, you can post multiple times a day with brief quotes or messages under characters. Twitter has proven to be a powerful platform for authors when it comes time to promote and market a book.

And if your book is more business-focused, you may find that LinkedIn works best for you, since it allows you to connect with new readers on a more professional platform. We recommend choosing two social media platforms and focusing on consistent engagement. In the writing community, there are a number of very popular hashtags authors and writers use to connect with each other. Why make connections with other authors?

Bookbub is the cream of the crop when it comes to promoting and marketing your book. In fact, you should submit your book for promotion as either free or for 99 cents right after your book launch. Bookbub has a massive following and can get your book delivered to thousands of readers. For example, if you are running a promo for 99 cents in general nonfiction, you could potentially sell, on average, 2, copies of your book. Not only will you make a profit, but this could bring in hundreds of subscribers and leads to your email list.

From there you can upsell readers on your other books or even a course if you have one. A local radio or podcast interview can introduce you to new readers. While this may sound intimidating, you can pull this off like a pro with a little preparation.

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Look to local colleges, podcast hosts, or local radio stations for interview opportunities Pro Tip: Hosts love to interview up-and-coming authors, so you may be surprised at the many offers that come your way when you reach out. If you have a press release describing what your book is about, feel free to include that as well to give them more context. Then be sure that when you go on, you present a great story about your book and get their listeners excited to read it!

Local book clubs are another goldmine of new readers; you already know they like books! Find and connect with these groups. You can offer to attend a meet-and-greet and hand out copies of your free signed book. You can also get your book listed in Facebook Groups and other groups dedicated to readers. There are also paid lists, such as Buck Books , that can reach tens to hundreds of thousands of readers.

2. Increase your online presence to spread the word about your book

Publishing another book is great for brand building. Your book may be great, but you can compound that greatness by writing more books, preferably in a series. With every new book you put out there, you increase the chances of your work getting recognized by influencers and people online who are hanging out in all the places you can target for promotion and sharing. Launching your book is only the beginning.

Marketing is about delivering a product [your book] to the right people [your audience] who need desperately what you have to offer [your solution]. No matter which marketing tactics sound best for you, remember that choosing a few key strategies and executing on them regularly is crucial to increasing book sales. At Self-Publishing School, we help people write, market and publish their first bestselling book.

And perfect timing too. Chandler, your blogs are incredible. Nearly all writers get rejected. Rowling got rejected several times before someone took a gamble on Harry Potter. Kathryn Stockett, author of The Help, was rejected 60 times before finding someone to publish her future bestseller. Getting rejected is just part of the getting-a-book-published process.

Use it less as a springboard for depression and more as motivation to work harder. Get on Twitter and Facebook and Pinterest. Do anything you can to try to build an audience on your own. Most How-to-Get-a-Book-Published guides leave out the cold-hard truth: Agents and Publishers give extra weight to writers who have a built-in following. If you want to publish a book, you should be doing anything you can to do help your own cause—and building a platform of any size is something you can do. In this age of the Internet, it feels like everything flows at lightening speed.

The publishing industry, though, still runs at a slightly slower pace. Publishers know how to publish a novel that will sell and follow a specific process from acquisitions editors to the editorial staff to design staff to marketing managers and more all of which is explained in our featured free download!

To get your book published, familiarize yourself with how the publishing process works. It can only help you. Read up on writing a book proposal, synopsis and anything else that can help you on the business side of things.