Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps (TYW)

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

This book has four sections, enabling the reader to focus on their most pressing need: This book will help the reader: The fast, focussed guidance in this practical and user-friendly book covers all aspects of your business journey right from thinking up your business idea, writing a plan and getting funding, and selling your business. Account Options Sign in. Copywriting In A Week: Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next.

Now, most of us are literate and use the written word to gather information and inform our decision making. Robert Ashton is a social entrepreneur and established business author. His books have been translated into 15 languages and sell in almost countries around the world.

He attributes his success in business and in print to his ability to translate complexity into clear, compelling copy. In this book Robert shares the secrets of effective, persuasive writing. Flowing text, Original pages. Web, Tablet, Phone, eReader. It syncs automatically with your account and allows you to read online or offline wherever you are. Please follow the detailed Help center instructions to transfer the files to supported eReaders. How to be a Social Entrepreneur: Make Money and Change the World.

Don't just make money…make a difference.

Packed with advice, inspiration and real-life stories, it willhelp you: Let this book put you on the fast track to success! Read more Read less. Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1.

How to Write a Good Advertisement: A Short Course in Copywriting. Book Description Learn in a week, what the leading experts on copywriting learn in a lifetime. About the Author Robert Ashton is a social entrepreneur and established business author. To get the free app, enter mobile phone number. See all free Kindle reading apps. Don't have a Kindle?

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Teach Yourself; Reissue edition 24 February Language: Share your thoughts with other customers. Write a product review. Showing of 1 reviews. I suppose you could argue that each medium gets progressively more complex and challenging to write for as it goes on, but that's a rather loose definition of "steps".

One of the book's main problems is that although there is nothing wrong with its advice per se, there isn't much there. A good example of how it is lacking is the chapter that supposedly guides the reader through making presentation visuals: If you'd never made a slideshow before, or only ever produced poor-quality ones, this is not going to help. There are no examples and no sources where examples could be found. This is symptomatic of the whole book: The author would have more credibility if he cited his claims and his slim volume led the reader to explore the topic further.

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In sum, the book doesn't provide enough information for the beginning copywriter with no idea where to start, and anyone with any experience in their writing career is going to find nothing they don't already know. I have given it two stars because I read all the way to the end, and the content is not bad - it doesn't give any wrong advice.

It just doesn't give much. And it's misleading in that these are not exactly "steps".

1. Copywriting In A Week : Be A Great Copywriter In Seven Simple Steps.
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I expect a lot more from a book under the "Teach Yourself" brand. Justin rated it liked it Feb 21, Mohamad Imran rated it liked it Oct 18, Louise Souter rated it liked it Oct 11, Nicola Higgins rated it liked it Jul 06, Adam Newton rated it liked it Oct 15, Mrs Lisa A Mayles rated it really liked it Jan 13, Shan rated it liked it Nov 22, Alexandria rated it liked it Aug 22, Anastasia Videneeva rated it liked it Aug 22, Ryan Gillam rated it liked it Sep 26, Christa rated it liked it Sep 06, M Kearney rated it did not like it Dec 24, There are no discussion topics on this book yet.

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