Marketing Todays Academic Library: A Bold New Approach to Communicating with Students

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Marketing today's academic library : a bold new approach to communicating with students

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Mathews describes how he immersed himself in student and marketing culture during the writing of this book. The idea was to get out of the librarian mindset and to see the library from the student point of view.

Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

He goes on to analyze user needs and the library from a marketing perspective and then details the market research, relationship, brand, and promotional strategies necessary for drawing students in. In the final chapter, he gives four hypothetical examples of campaigns that illustrate his strategies. Marketing Today's Academic Library provides important insights and suggestions for developing a closer relationship with student users. Using Technology to Teach Information Literacy , ed.

Jacobson bring together an interdisciplinary mix of librarians and faculty to share carefully crafted information literacy collaborations using a wide range of current technologies. Neal-Schuman Publishers, , which was reviewed in the July issue of this journal.

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Divided into three sections, The Collaborative Web, Course Management Systems, and Online Assessment, their new work includes course-integrated initiatives in psychology, history, nursing, business, German language, and other areas. In addition to a detailed description of each initiative If you would like to authenticate using a different subscribed institution that supports Shibboleth authentication or have your own login and password to Project MUSE, click 'Authenticate'.

View freely available titles: Book titles OR Journal titles. Project MUSE promotes the creation and dissemination of essential humanities and social science resources through collaboration with libraries, publishers, and scholars worldwide. Forged from a partnership between a university press and a library, Project MUSE is a trusted part of the academic and scholarly community it serves.

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