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Sales Success Now

Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Read more Read less. Legendary sales trainer and author Linda Richardson presents 22 powerful lessons you can use to: Learn from your customers Develop a questioning strategy Drill down to needs Listen to question meaning Use objections to win business Position solutions Avoid closing tactics Leverage your resources Build your dialogues Selling has never been more difficult than it is today.

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Please try again later. Love this to the point book.


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I read it every time I prepare for a major pitch, and I have ever since my career training at the CIB. What an action-packed and quick way to improve your sales process and ideas.

This short book has such valuable and effective techniques to improve any salesperson's skills. As a sales leader, I am always looking for material to help coach my team and this book is a great resource to help with my weekly 1: Highly recommended and actionable. There's a problem loading this menu right now.

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It Doesn’t Get Any Easier!

Take a few steps back. Take time to reflect and receive objective feedback on our skills. Then work with someone we trust - a colleague, manager or coach - to help us to improve.


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Check your attitude at the door! For today, let's begin by looking at the first mistake on our list, which I feel is also the most widespread oversight in the industry: Almost without exception, reps with a positive attitude about themselves, their customers and their products build rapport and gain the trust of their clients more effectively, because they firmly believe in the value of what they are selling.

Closing a sale is grounded in trust. No trust means no sales - it's as simple as that. Nobody can choose your attitude for you.

You're Falling Short. Now - What do You Do About It

If you're waiting for someone else to come along and motivate you, then you're letting your circumstances control your thoughts. Only you can motivate yourself to have a better attitude, and only with a better attitude will you be able to improve your circumstances. No matter what extraordinarily spectacular sales techniques you learn, they will fail every time if you don't believe in yourself, your products and your market.

This is the only guarantee I will make to you. Your attitude determines how others perceive you. How often have you thought someone had a bad attitude just by observing them? Because of this, your prospects are much more likely to react to what your body language is telling them than to what you actually have to say.

We therefore need to ensure that our body language is communicating a positive attitude.

Trust can be built or eroded in less than a minute based on non-verbal communication alone, so make sure your non-verbal communication conveys an attitude that is open, positive and confident. The people around you are a direct mirror of your attitude. I am constantly amazed by individuals who consistently display a poor attitude, yet expect their family, co-workers, friends or employees to remain upbeat. It's the law of magnetism. Maintaining a good attitude is easier than regaining one that's lost.

If you already have a good attitude, great! Do everything you can to maintain it. If on the other hand you're having difficulty expecting the best from yourself and others, don't give up. Just go back to principal 1, and remember - you choose your attitude. So you can change it. Keeping your mind strong, and your attitude positive Tennis great Chris Evert tells us: It might only make a difference of points over an entire match, but how you play those key points often makes the difference between winning and losing.

If the mind is strong, you can do anything you want. How can you keep your mind strong, and your mental attitude positive?

10 Reasons Why Top Sales People are Successful: Boost Your Sales Career

Here are 4 exercises you can try every day to make sure your attitude is a winning attitude:. Associate only with people who leave you feeling more positive. You have complete control over who you spend your time with, so choose wisely, because being with positive people will improve your outlook and your attitude.

Change your physical behavior to change your attitude. The following exercise is something I learned from the master of human performance, Anthony Robbins. Take note of your physiology when you're feeling your best - when everything is going your way, and you're in a terrific mood. How do you walk?

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How loud is your voice? Are you sitting or standing? Do you talk fast or slow, stand tall or slouch? Once you've made your list, carry it with you. Then, the next time you're in a negative mood and want to change your attitude, pull out your list and begin consciously to act the way you do when you're feeling great.