Subliminal: The New Unconscious and What it Teaches Us

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Sign into Goodreads to see if any of your friends have read Subliminal. March 17, — Shelved as: April 29, — Shelved as: Mar 24, A much better book on this topic is psycho-cybernetics by Dr Maxwell Maltz.

In his book he tells how he discovered this psychology by the strange different reactions some women had after plastic surgery. The book completely changed the course of my life. It is written in but all of its truths and applications are timeless.

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Search for a book to add a reference. We take abuse seriously in our discussion boards. Only flag comments that clearly need our attention. This chapter also briefly discusses the various movements: Chapter 5 is the first of the second part of the book and is about reading people.

Much of the chapter deals with nonverbal communication. Nonverbal signalling and reading are processes that happen largely outside of our conscious awareness and control and thereby unwittingly reveals a lot about ourselves and our state of mind e.

So our unconscious mind will majorly contribute to how others view us - and respond to us. While our conscious mind is busy thinking about the meaning of the words from others, our unconscious mind is busy judging the speaker by other criteria, for example the pitch and timbre of the voice. Also touch seems to be an important tool for enhancing social cooperation and affiliation.

And of course looks cannot be underrated the infamous Kennedy-Nixon example is used once more. Chapter 7 is about categorization - one of our most powerful strategies to efficiently process information. This is highly beneficial, but also has drawbacks. One of these is that categorization can quickly lead to polarization: Categorization is another process that happens automatically by our unconscious minds which for example leads to unconscious discrimination.

Even though you think that you judge people rationally, your unconscious mind will do something quite different. The good news is that when we are aware of our bias and apply conscious focus, we are able to overcome the unconscious effects. This requires effort, but is not impossible. The next chapter is about groups. The strange thing is that we think much more positively about people who are in a group together with us even if they are perfect strangers than we think about people from another group. This does explain some of the behaviour around sport events….

1. Frequently bought together.
2. !
3. ?
4. A Slice of Cake, Perchance?.

These shift from situation to situation and quite often in ways that are not clear to us. So not even we know about our feelings, or the source of our feelings. Actually as research shows, emotions can be just as well constructed as memories and perceptions.