Corporate Identity und Public Relations als Rahmen der Kommunikationspolitik (German Edition)

New Perspectives on Innovation Communication. Innovation Journalism, 3 4 , Outline of the Concept and Empirical Findings from Germany.. Innovation Journalism, 2 7 , Neue Ideen und Produkte erfolgreich positionieren.. Kommunikation mit dem Kunden. Eine theoretische und empirische Bestandsaufnahme. Empirische Ergebnisse und Fallstudien.. Public Relations ohne Grenzen?

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In Mast, Claudia Eds. In Jecker, Constanze Eds. Theoretische, empirische und praktische Perspektiven pp.

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Public Relations im Kontext des eBrandings: Corporate Messages und die Frage der Modi. In Theobald, Elke Eds. Was leisten die Medien? Entwicklungen in Journalismus, PR und Organisationskommunikation. Was leistet interne Kommunikation? Funktionen und Leistungen der Mitarbeiterkommunikation. Was leistet internationale Public Relations? Wissenschaftliche Grundlagen und berufliches Handeln pp. Verlag Walter de Gruyter. In Claudia Mast Ed. Alles online, oder was? Entwicklungen und Trends in der Werbung — Ergebnisse einer empirischen Studie.

Herbert von Halem Verlag. Corporate Messages entwickeln und steuern: Agenda Setting, Framing, Storytelling. Innovationen und Diffusion in der Persuasionsforschung. Wie international sichtbar ist die deutschsprachige PR-Forschung? In Ingenhoff, Diana Eds. Interne Kommunikation — Stellenwert und Neuausrichtung. CSR und internationale Kommunikation. Strategien im Zeitalter der Open Innovation pp.

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Internal Communication and Leadership. European and International Perspectives and Innovations pp. Mitarbeiter als Fachjournalisten — Eine organisationale Innovation. Professionell kommunizieren mit Experten pp.

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Innovationen aus der Perspektive von Journalisten und Unternehmen: Das Handbuch der Innovationskommunikation pp. Interne Kommunikation im Mittelstand. In Klewes, Joachim Eds. Aktuelle empirische Ergebnisse zum Reputation Marketing pp. Unternehmensinterne Fachjournalisten und dezentrale PR-Arbeit. Insbesondere werden Inhalte Dritter als solche gekennzeichnet.

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