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What Santa Forgot

She was only 59 and this will be our first Christmas without her.

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My three children only ever knew their Nana with the disease. The disease has unfortunately been a very unwanted but very present part of our lives ever since. Following on from their wonderful Share the Orange campaign , I was confident it would get people talking, understanding more about dementia and importantly helping to raise money to fight the disease. Obviously this advert is aimed at adults, but children will inevitably see it. So what will they think about Santa having dementia?

What Santa Forgot

He is, in fact, very busy in the North Pole getting all the presents made and sorted in time for Christmas. Unfortunately many children will have experience of this illness, but may not fully understand it. This advert provides us with a powerful tool — it allows us to talk about a difficult subject, whilst harnessing and sharing with our children the positive and important message that research is key. Children are extremely clever and astute. They are part of an exciting and dynamic world where medical advances are happening more and more. Music file metadata contains unique purchase identifier.

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Santa Forgot — Åsa Lucander

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