CIM Coursebook 07/08 Marketing Planning

Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.

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Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann.

Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

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To Sell Is Human. The Rise of Legal Services Outsourcing. Emotional Intelligence for Sales Success. Marketing the Professional Services Firm. Sales Presentations For Dummies. Business Focused Individually Centred. Selling Your Value Proposition. The 4 A's of Marketing.

The Portable Sales Coach. The Strategic Alliance Handbook. Essentials of Marketing Management. The 4 Secret Steps of a Sales Master.

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