A Beginners Guide To Google Analytics

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This category helps show you the digital road your users take to arrive at your site. Once on your site, what do your visitors actually do? Conversion reports show you customer behavior throughout the conversion process. At what point do they click on a call-to-action or make a purchase? When do they abandon a potential sale?

A Beginner’s Guide to Using Google Analytics Like a Pro

While you do want people to visit your site, your business depends on conversions, not general popularity. The beauty of web marketing is that you can create different experiences tailored to different types of customers. Some popular segments include:. You can create up to four segments at a time.

Internet marketing pros can make a living doing nothing but working with Google Analytics! This one tool has the capacity for incredible depth and analysis. Anyone can learn the four basics above, and those four basics can help your site reach more customers than ever before! A few simple strategies can set up your site for success. GA is popular because the core elements of it are available for everyone. Do you have any questions about how your business can benefit from Google Analytics? Tyler constantly has SEO on the brain.

Developing strategies to get more web traffic while being whatever the beer version of the sommelier is. Leave a Reply Cancel Reply. We love connecting with companies we can get passionate about.

Not every one will be a great fit for us, but when we identify an organization we can truly add value to, and that is a right cultural fit for us, we hit the ground running. Google Analytics is by far the best analytics tool for websites. Many of our clients come to us asking how they can use GA to find out how well their site is performing, and so I decided it was time to write a step-by-step guide in order to demystify the glory of GA.

All of this data will help you understand what you need to do to improve your site for your consumers. The first step is to find out how many people come to your site each day, week, month, and year. Website traffic information is on your Home page of GA. The last section is your user retention, which is how many people come back to your site.

You can then dive deeper into the information. Scroll back up to the top of the page until you see the traffic information from the last 7 days.

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You will see this on the bottom left corner of that section. Click on the arrow to reveal different time frames, such as today, yesterday, last 7 days, last 28 days, and last 90 days. You can then select to see traffic numbers from each hour, day, week, and month. You can also see how many sessions people have had, the number of pageviews, average session duration, bounce rate, and how many people return to your site after visiting the first time.

As you scroll down, you will be able to learn more about the demographics of your traffic. For that information, simply click on: This can help you decide if you should include content written in different languages.

Why Do You Need Google Analytics?

Want to learn even more about your visitors? You can do that in the demographics section. Look to the left side of the screen for the sidebar and click on Demographics. This will bring down three options: Overview, Age, and Gender. The same goes for age.

The Beginner’s Guide to Google Analytics

With this information, you can make changes to your site to better target the right audience. Click on each of those sections, and then click on one of the menu options that drops down. As you look over these, you will be able to see how many people for each interest visited your site, where they came from, and what they did while on your site. Knowing about your visitors is just as important as knowing where they are coming from online.

Knowing where people are finding your website helps you decide what you need to focus on when it comes to promoting your business online. This will break down how many people visited your site from each channel, and all of the details of their visit, such as how many sessions they had, bounce rate, pages per session, average session duration, goal conversion rate, goal completions, and goal value. You can select the date range you would like to see this information for as well in the right hand upper corner of the chart.

If you are using AdWords, you can see how those campaigns are performing in respect to the people that visit your site. The Treemaps and AdWords sections on the left sidebar will show you the traffic numbers and the details of what that traffic did while on your site.

Still under All Traffic, you will see Referrals. This is what you want to click to see what websites bring you traffic. This section details which sites people came from, and then what people did when on your site. Again, it tells you how many sessions, bounce rate, average session duration, and pages per session.

You can find out how well your social media campaigns are working for you by going to Social on the left sidebar.