Maximizing Business Growth

A lot of future business value can be lost with one decision today without the owner even realizing it.

This happens a lot with businesses that grown from one level of business to a larger playing field. Minimizing or eliminating tax at the time of a transaction has allowed our clients to not only build business value, but keep more of that value after selling. If you have any concerns in this area, the sooner we can help you address them the better you will be-no matter when you actually sell. One of the most consist issues we see with companies is the struggle to grow.

The issues here will usually fall into two categories: Low closing rates, low margins, flat sales, and an inability to reach the target market are just a few of the regular problems you may be facing. Each of these issues can diminish and destroy business value. Even the bad companies out there will not tell you that they are new, mediocre, and have terrible customer service! In addition to business development, there is a tremendous way to grow a business that is seldom taken advantage of by most business owners because they concentrate solely on internal growth.

Business acquisition can double, triple, or quadruple the size of your company almost overnight. We have helped many businesses that took five or ten years to grow internally to double their size in a month. Even better, if done properly , the risk of business acquisition is much less than opening a new location and competing against someone that has been there for 20 years. If done properly , even small companies can grow much faster and less expensively through acquisition than through the traditional growth methods.

The big difference between business development and business acquisition other than speed is cash flow. Business development usually means spending money now in hopes of increasing cash flows later. Automating the payment process for customers is incredibly important and can help business owners avoid having to track and manage customer checkout.

Today's point-of-sale systems can do even more than simply speed up the transaction processing. If a spa owner can connect the point of sale with their own business data, such as client profiles and service history, the possibilities to turn clients into repeat customers are endless. This kind of platform would allow the owner to process payments using a stored card already on file, track a client's purchases over time, handle gift certificates or gift cards with the same ease as a credit card, and set up customer loyalty and reward programs.

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Connecting the point-of-sale system with a cloud-based business management system can also be beneficial for spa owners. Point-of-sale systems can crash without the ability to be restored. Anything can happen to the spa at a given moment, such as a natural disaster, bad weather, or other unfortunate circumstance. There is always the risk of losing the electronic back-end systems, as well as the very equipment and products used every day.

Do not live in fear! Take a few steps to make sure the spa is protected by tapping into the cloud. Using a cloud-based management platform that integrates point of sale with other critical functions ensures that the spa's information is always saved. Using the point-of-sale system to set up a membership or loyalty program is another way to attract more clients. To get started, the spa owner needs to define a few parameters: From there, the owner can offer perks to motivate clients to complete the necessary requirements to achieve a certain status in order to receive a discount or free service.

For instance, if a customer returns five times in one year for a service, they will receive a free pedicure in addition to a discount off products. These rewards easily extend the relationship between the spa and clients and, at the same time, makes the clients feel valued.

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According to an IBM survey on online shopping behavior, nearly 50 percent of consumers said they want personalized promotions online, which reflects a wider trend of which all business owners should take note. Consider borrowing a little technology from the smart products that consumers use each and every day, Siri and Alexa, who can learn and respond to user needs in a more customized way.

By applying some of that artificial intelligence to the spa's marketing practices, professionals can take their interactions with clients to a new level. Tools boasting this kind of smart marketing and customer-relationship building are readily available to service small businesses, so local spas can better compete with national franchises and mass-market businesses for the attention of their clients.

Some of the better solutions sync directly with a business' management system to access historical customer and transaction data, along with utilization information. How does this benefit a spa owner? There are ample opportunities to fill open slots in the calendar with the highest profit available by promoting them through highly targeted, two-way text and e-mail campaigns. As with online booking, these campaigns create a win-win situation, giving clients a more targeted series of promotions catered to their interests while allowing business owners to identify and sell unused inventory.

The result is a lack of empty chairs or massage tables at the spa. Alayne White, owner of Alayne White Spa in Providence, Rhode Island, takes her targeted marketing very seriously and often looks at her marketing performance to determine how to get the most out of her outreach. I try to do an analysis about once every two weeks or more and tweak the parameters to get the most out of it. The signs of sexual problems in men turn on inability to maintain an erection sufficient for sexual functioning.

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A growth strategy and business development consulting firm. I am very glad to have Maximize as the outsourced business development solution for my two businesses. Not only does she provide creative ideas, a true team spirit and marketing expertise, she also provides peace of mind for my small businesses by taking full ownership of our business development priorities and successfully driving these initiatives to completion.

Maxine is one of the most talented and innovative business development strategists that I have had the pleasure of working with.

Effectively Maximizing Data to Accelerate Business Growth | Residential Remodeling Group

Her sharp business mind always goes to the possible connections and business opportunities that a business could and should make, and how these connections could benefit and impact the growth of that company. While Maxine is a seasoned networker who can easily identify the business events that are worth attending, you will also find her successfully running small group sessions where she interacts personally with each business owner to get to the heart of their business opportunities and challenges.

I would highly recommend Maxine for business development strategy and for group facilitation sessions.



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Maxine is a great strategic thinker with valuable insights and knowledge about the media industry.