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The Trust Factor: Secrets to Lifes Purpose

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Oct 25, Zajal rated it really liked it. Brought the science in to explain the basis of the human behavior. Feb 14, Darren rated it really liked it. Trust is a key element of a company being successful and prospering. In this book the neuroscientist author shows how a culture-shift and move towards a more trustworthy form of operations can yield dividends for a company.


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The core concept can be quite simple, even if the transformation process may be difficult for many. Yet it may be essential as the benefits can aid the company internally with better-engaged employees, as well as hitting the bottom-line with customers voting with their wallets Trust is a key element of a company being successful and prospering.

Yet it may be essential as the benefits can aid the company internally with better-engaged employees, as well as hitting the bottom-line with customers voting with their wallets. The author has been extensively researching this subject and believes that boosting trust can be a great cure for any business, boosting engagement, workplace happiness and, of course, leading to financial benefits. You do need to focus on the book and its message to get the most out of it.

Even though this is aimed at companies, of course the private individual could also utilise the core research for their own good and benefit. Why not give it a try? Jan 25, Roger rated it it was amazing Shelves: Revolutionary research with affordable practical applications and great benefits! The work of 20 years of arduous research by Paul J Zack, who shares us in this book, is astonishing and of great value.

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The proposal to build a culture of trust has the potential to make a significant difference to the quality of life of employees and the growth of organizations. Early experiments identified the promoters and inhibitors of the hormone oxytocin and its association with trustworthiness. Subsequently, h Revolutionary research with affordable practical applications and great benefits!

Subsequently, he carried out experiments obtaining data with thousands of employees, and was able to identify 8 management behaviors that promote this hormone. Such behaviors, when combined with feedback and effective communication of the organization's purpose, foster a culture of trust, The entire model is well explained and can be applied to our businesses or organizations for multiple benefits. It is undoubtedly a very valuable book that gives us tools for the invaluable application of this culture of trust, which can be quantified, the results can be followed up, so that it can gradually be incorporated to improve the culture in our organization.

My gratitude to the Publisher and NetGalley for allowing me to review the book Trust is number one Although Zak is slightly dogmatic in his approach and leaves little room for questions or doubt, the strong element of his argument is that workers need autonomy in their work. This is confirmed by many academics. He is not very critical about tech giants like Google and Linkedin who are first of all collecting data for their own benefit and not so much to please their users.

Oct 22, Barbara rated it really liked it. This book makes a strong case for trust as the foundation of a productive work culture.

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I would love a second book which explores experiments in improving the level of trust in organizations. Oct 23, crazy panda rated it it was amazing. This book gives you a different angle on managing people and human relations in general. It explains how trust and simple friendliness, and compassion can increase productivity over promotion and salary raise.

It is all about people, emotions and feelings.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

After all, trust is a feeling. Jul 09, Jeanne rated it liked it. Feb 04, Ceil rated it liked it Shelves: For my money, the more academic treatises are better — great overview of the role of brain chemicals in building trust, and of the role of high trust organizations in driving performance and employee purpose. Jul 18, Brett rated it liked it.

I had to read this book for a class, and found it to be interesting, but I remain skeptical about the "science". As a relatively short book, I recommend it for anyone interested in reading a wide range of publications on leadership and management. The true strength of Trust Factor lies in its vast amount of anecdotal information and concrete action items that can be implemented to improv I had to read this book for a class, and found it to be interesting, but I remain skeptical about the "science". However, be careful here. You must have the work experience and proven results to back it up.

I'd rather see that were earned by providing relevant and valuable content. Everything about your online persona, website, blog and social profiles must not only talk the talk but your actions must walk the walk of whatever you say you do. If you claim to be the best social media and advertising agency this side of Texas and know how to deliver results, then your own website and online persona should not look like a fifth grader developed it. Fix the fonts, fix the colors, fix the content. Take the time to do what you say you are so good at doing! It's like a dietician that is lbs overweight telling you that they don't worry about being healthy themselves that they focus only on you.

Any good agency, agent, salesrep, blogger, copywriter, consultant, business services provider should be doing themselves what they say they can do for you. Delete the jargon and talk in real words that establish you as a walking testimonial of what you can do for clients! If you don't take time to fix your own identity, online persona, brand, website, content, sales processes, business process why should anyone else believe you can do it for them? You are your own best social proof and will be amazed at the number of clients you will get if you start doing this!

Trust Factor Audiobook | Paul J. Zak | www.newyorkethnicfood.com

The days of separating online and offline personas are over and done. You can't be one person offline and a better, different person online. You are one business, one team, one person regardless if you are online or offline. If you are a one man or one woman business consultant this is even more important. Who you are on Friday night at the bar is the same person you are on Monday morning. Your offline behavior reflects your online success. Be who you are as you are only one person. However, my point is don't fake it. There is only one you so be that person.

Hopefully that person is honest, sincere, real, open, and communicates well with people both online and offline. If you hang out with 9 brokes, chances are you are going to be the 10th! Hang out with people you learn from, people who build you, empower you and make you a better person. Avoid the people who kick you down, criticize you and overall envy your success. Be sure you hang with the people who are going places. Establish real relationships and work together.

Take time to know and research the people you hang out with. Don't just trust everyone on first tweet. Just as you need to establish trust with your community, expect the same of those you bring into your inner circle. I hear this a lot from many businesses who eventually become our clients. What you tweet matters. Don't be negative Nelly all day.


  1. Free Hands Philosophy.
  2. Trust Factor.
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  4. Give your Twitter and Facebook readers good nuggets of information that help them, inspire them and enable them to get to know you better. We have numerous clients who we have met from one single tweet that inspired or educated them. Don't minimize the power of inspiring people to engage with you and your brand and start the first stages of trusting you even in character increments known as tweets!

    I see many businesses and consultants get too caught up in the science of social media that they forget the most important aspect, the art. I am not talking about art as in brand and colors. Instead focus on the art as in relationships and conversation. The tools of social media can be learned by almost anybody. It's the art of engagement that will differentiate you from the masses. If you are finding it hard to build real relationships online then chances are you are not taking the time to get to know someone.

    Take time to truly connect with others. Comment on their blog posts. Reach out to folks you feel comfortable with and build a relationship. There are new pockets of peeps, partners, crowd sourced blog communities and potential real life friends popping up every day. Get to know some of the folks in the communities.

    Start your own communities. If your platform reads like a billboard or corporate collateral from the 's then chances are you are not going to inspire much conversation. Ensure that everything from your content to blog share buttons, commenting systems, opt-in forms, contact forms, colors, and lanugage are all inviting. If you are not getting the engagement you need, then ask a trusted 3rd party to do an assessment for you.

    Ask them specific questions about how your content makes them feel. Ask them where and how they would engage with you on our social platforms.

    Unless you invite folks to engage with you and your brand, chances are they won't. There is definitely not a lack of other businesses successful at doing such that are going to steal their mindshare from you. As much as you want to think that your Twitter profile, tweet stream, Facebook business page and blog are all about you, they aren't.

    Yes, you can use these platforms to establish authority, build community and trust, it is not a walking billboard of YOU.

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    Your online personas should scream helpfulness, content that inspires, conversation that engages. Talk to your communities in voices they like to communicate, not in web speak. Ask them what they want if you don't know. Take time to know your audience, partners, clients and more. The better you understand your audiences, the better you will be able to help them. The more you help them, the more they will trust you via your actions.

    Chances are you are in business because you know something. You hopefully know something that is going to help a business or individual otherwise you probably won't be in business long. Make certain you establish your own content. I am a big believer in sharing and curating awesome content I find across the web with my communities. However, I am also a believer in creating my own content.