Engagement 101 Magazine

Though the act of getting engaged is an age-old tradition, it is not immune to evolution.

Still, in a world generally accustomed to things being done a certain way, it can be hard to break the habit, even with good intentions. In addition, Ferrari is offering a line of products—T-shirts, pins—to women looking to reciprocate or initiate a proposal to their significant others.

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Most exciting is an engagement pendant, designed in collaboration with jeweler Chris Ploof shown below: A dog-tag style, stainless-steel piece featuring the word E ngaged —a smart alternative to the often-shirked mangagement ring. Give me your elevator pitch—who are you, how long have you been in the industry, and what is your goal with Propose Too?

I am the founder of Engagement , a consumer publication dedicated to proposal planning that launched 12 years ago. I was born and raised in Paris and moved permanently to New York in my 20s.

Engagement 101 Magazine (Fall 2013)

My goal with Propose Too is twofold. First, I would love for the engagement announcement moment to become more about the guys, too. Then, I would like to empower some women to take control of the proposal timing.

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I have a two-year plan to make Propose Too a strong trend. By then, after sharing a growing number of reverse-proposal stories and tips, developing partnerships with other influencers and brands, I think we will have successfully convinced a decent number of ladies to propose too and make this day big enough that it will set a big trend. We will also aim at motivating the jewelry industry to offer more engagement jewelry for him.

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I am planning a mangagement ring design competition for early that consumers will judge. Absolutely, Engagement and Propose Too are to always be strongly connected. We have reserved Thursdays on the Engagement accounts to focus on Propose Too. If something Propose Too—related and newsworthy happens during the week, we will share it on the Engagement accounts.

Which hashtags have you found are working best for you right now? Your sentiment quoted in a press release that they have seen little traction seems accurate—it can be difficult to convince some men to wear wedding rings! I love your creation of the Propose Too proposal pendant in collaboration with Chris Ploof , because it reciprocates the symbol of commitment in an alternative way. How will you use social media to spread the word, not only about the product, but the notion of an engagement pendant?

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He had this invaluable feedback that most men are not into bling and wearing rings. Wearing a wedding band is already a big commitment for some guys, so they are not going to wear two rings after the wedding. There was also a price-point issue for a majority of couples that have to plan a wedding and have budget limitations. This is how the Propose Too pendant idea was born.

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Ashley had planned the whole photo session to propose to me. Her parents knew her plans, then I called her dad the very next day and told them my plans. Early , we will challenge the jewelry industry to find new design ideas and ask you to vote.

In the meanwhile, here are 3 engagement band options that you could consider. This is actually a clever idea. More and more couples Six Winter Proposal Ideas Baby, it's cold outside! It's that time of year where proposing can feel absolut A Big Birthday Halloween Proposal. Something Old, Something New.

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