Three Loves in China
Previous neurological studies have shown that this is a completely normal brain response; when a person falls in love, the VTA, as well as another nearby part of the brain—the caudate—is active. The areas and levels of activity in the rewards system of the brain were very similar across cultures. Until, upon taking a closer look at the scans with fMRI technology—which breaks the brain down into 76, minuscule voxels, or cubes—the researchers noticed a pattern of additional activity in the brains of Chinese participants. Aron, who oversaw the study in tandem with Dr.
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Participants who answered most traditionally showed the most activity around an area of the brain also associated with learning from negative feedback, the right nucleus accumbens. In interpreting the results of the scans, Dr. Aron is careful to point out that, when viewing pictures of their beloveds, the most traditional Chinese participants showed activity in the rewards area of the brain as strong as all other members of the group. There are feelings and thinking that are going on that are different. While it is impossible for a brain scan to explain why certain Chinese participants experienced a dash of negativity with their love high, the neuroscientists suspect that this neural response may be the byproduct of the way romantic love is perceived in Chinese culture.
They reason that the additional neural activity may represent a different cultural understanding of romantic love—one that appears to cause Chinese to approach romance with greater caution, more mindful of external factors than Americans. Well before a Communist regime required that an entire nation privilege revolution over romance, China had a long and tumultuous history with romantic love.
Royal warrants have been granted since the 15th century.
A crest granted to products and services that the Queen and her household supposedly use, the warrant bestows a sense of history and tradition. There are around holders of the royal warrant worldwide.
Ultimately, the crest signifies the desirability of British lifestyle. Those holding the warrant range from individual craftsmen to multinationals.
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The traction this has in a market that considers British products to be a paragon of quality is obvious. British brands such as Burberry and Clarks shoes are very well known in China.
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In my survey, over half of people I asked said the royal warrant was important or very important in increasing desirability of British lifestyle and brands. The royal endorsement is particularly advantageous for companies exporting to China, the rest of Asia, the Middle East and the US. This can go to extreme levels — one Chinese couple got married in a ceremony inspired by the royal wedding, complete with red uniforms and furry hats.
Timeless elegance is the very essence of luxury and is distinctively associated with the Queen and the royal family. In luxury brand marketing, heritage is a critical resource and is perceived as a key attribute of brand authenticity and aura. The Queen embodies history and heritage. In the meantime, as the longest serving monarch, she has acquired an incredible ability to embrace change while remaining untouchable. Whatever the Queen wears, eats, visits or even holds on to instantly increases in value, and all this is mostly British. Despite their cultural similarities, they differ deeply in ideology, values and political systems.
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Each sees the other as the chief threat to their aspirations for greater international status and influence. Some historians liken current Sino-Japanese relations to the Anglo-German rivalry before the first world war, with rising and declining powers contesting regional dominance and leadership. As both ancient Chinese strategist Sun Tze and Greek historian Thucydides suggested long ago, the cost for maintaining long-term peace between rival powers is the perpetual preparation for war. China and Japan have been living in a world of mutual mistrust for so long, they have come to believe such dogma.
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Shinzo Abe and Li Keqiang. Ahem Japanese Prime Minister Shinzo Abe may have shared a glass of wine with his Chinese counterpart Li Keqiang, but the two powers have been fighting for regional dominance, off and on, ever since the Tang dynasty. Protesters in Shenzhen carry a Chinese flag at an anti-Japan protest in Shenzhen.