The Secret to Building your YouTube Audience: 6 Steps that Convert Viewers into an Engaged Community

While you need to use keywords to help your videos appear in search results, you also need to appeal to the real humans who you want to watch your videos. We get into more details of how to optimize your YouTube channel and videos for SEO in our post on how to promote your YouTube channel. Rather than choosing one of the auto-generated thumbnails, you can upload a custom image to entice potential viewers.

Ninety percent of the top-performing videos on YouTube use them. Optimizing your YouTube channel can be as important as optimizing individual videos. Here are some key areas to focus on: The profile picture for your channel, this should be compelling and accurately portray your brand promise and be easily identifiable. It is associated with your channel across both Google and YouTube.

You should upload an x image that also looks great at 98 x 98 pixels. Your banner art should be at least x pixels.

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• How to Get More Views on YouTube.
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A channel trailer is a short video shown to all new visitors to your channel page. You can learn all about creating an effective channel trailer in the YouTube Creator Academy.

The algorithm is heavily based on watch time—how much time someone spends watching your videos, measured in cumulative minutes watched. Yes, it includes the actual time people spend watching your videos. In short, the algorithm is more likely to surface your videos when people spend more time watching your videos, and when they spend more time watching videos by other users that you refer them to. Learn more in our guide to using the YouTube algorithm to get more views. Is YouTube actually a social network? Respond to viewer comments, especially if someone asks a question.

You should also seek out other YouTube channels within your niche. Subscribe to these channels and comment on their videos. If you engage honestly and authentically, it will be much easier to find and be accepted by the YouTube communities that are already home to passionate and dedicated viewers and potential new fans.

They key to success with any marketing effort is to test, track, and make adjustments to your strategy as you learn what works best. YouTube analytics will tell you which videos perform best, how engaged your viewers are, and even the demographics of the audience.

The Secret to Building your YouTube Audience by Tim Schmoyer on Apple Books

Online video isn't what it used to be. Years ago the landscape was so wide open that communicating your message with online video was relatively simple, but now every minute there are several days worth of video content being uploaded just to YouTube alone. As this space becomes more and more cluttered every day, there is more and more competition for viewers than ever before. So how do you cut through all the noise to build your YouTube audience? The answer is actually quite simple, yet so many video creators miss it. And even those who do execute this solution often do so poorly, leaving a wide gap for other creators to steal the attention.

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This ebook outlines a process that will help you effectively build your audience on YouTube and use online video to communicate your message to the people who need to hear it. Through these 6 steps you'll learn how to convert passive viewers not only into subscribers, but into an engaged and interactive community. This is written like a self help book that was rushed. It only has a few pages of helpful content to an absolute YouTube beginner.

To that end, no marketing dollar spent can match the value of personal endorsements and word of mouth from your biggest fans. In online video, the same rules that apply to making your blog or website discoverable apply to how people will find your videos. YouTube is the second largest search platform after Google , so when people visit YouTube they often search for something specific.

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Optimize your content by creating smart titles and descriptions and by tagging with relevant keywords. These steps will help viewers find your content in searches. A word of caution: This means you must avoid tagging everything under the sun or the latest pop culture icon or trend if that tag is not relevant to your content. Such practices will only create distrust among your viewers and keep them away for good.

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Remember, online video has a "long tail," so your videos will continue to surface over time. Investing time in good metadata and paying attention to your archive will serve you well in the long run. A lot goes into creating compelling and genuine videos that people want to watch. On top of that, building an audience takes time, and that's a challenge for businesses that may not have skills in that area. This is when you should look to the experts. There are many successful YouTube channels that you could partner with that have already built large audiences.

The Secret to Building your YouTube Audience

Find a channel where the content is consistent, the community is engaged, and the subject matter and therefore, audience has relevance to your brand. These independent media studios and creators have dedicated untold hours to fostering a community that is loyal. Use this as an opportunity to work with those established leaders and tap into that audience to give your brand visibility. So far, these videos combined have been viewed more than 9. Through such partnerships, brands can have instant access to a loyal following, and as long as they respect the guidelines above and trust the expertise of those who manage their own audiences, the results will provide great exposure to a targeted community.