Whitehat Guide to Modern SEO
Take a quick look at this: Well done David, You did a amazing job regarding link building. In this time link building is the most challenging task as Google is much more strict about it.
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Every speech from the pros is like lesson for us who are some what new like me. Thanks for serving valuable link building advice including yours one too. This leads us to white hat and black hat link building techniques. The Zen masters over at Top 5 SEO just delivered an amazing mini book that takes everyone through the basic steps of white hat link building. Their suggestions include researching forums before posting on them, commenting on blogs using your real identity, and making meaningful conversation rather than dropping links and the ever-resurrected fossil Guest Blogging.
Content marketing and the use of effective Infographics are also crucial. Everything seems like a good idea. So a great followup would be how to prioritize when creating a link-building strategy i. Hi Jacob, that sounds like a good idea and will see if I can put something together on that soon. White Hat Link Building: A year ago, when I created my first blog I discovered your site and I started to read it regularly, it helps me a lot — I began to apply some of the tips that I read here and soon my site started to rank well.
Now, a year later I start a new project, a little more ambitious, but I will try again to follow your methods and recommendations. Best strategy for link building ,. I have good respect for all masters and followed almost all. Really Nice post for me , I thought now building backlinks is useless because of lots Google updates. Now get the idea how to get white hat links. A complete guide to Link Building. Reading yoir post i came to know many new tactics and about some new tools that i can use.
I get to know that we can get backlinks by shairng Infographics too. Really a very Informative post.. Thanks again Keep writing such awesome stuff. This post is awesome. Very helpful, lots of good stuff to learn. White hat link building made easy. Thanks for putting this together for us!
Great article by the way. As a new marketer, i wondered if any of you has actually had any success with broken link building. Just seems like a lot of hassle for very little return. I think this technique will rock. I am bookmarking your post and use all the techniques one by one in the future. Hello david, Really impressive article about linkbuilding i have ever read.
Thank you brother keep writing these type of articles and help people to get more knowledge. Notify me of follow-up comments by email. Notify me of new posts by email. Sign up for updates by email. Interviews featuring Rand Fishkin Part 3: Infographics featuring Brian Dean Part 4: Content Marketing featuring Ali Luke Part 5: Link Reclamation featuring Kristi Hines Part 7: Guest Blogging featuring Ann Smarty Part 8: Expert Roundups featuring David Faltz Part 9: Forums featuring Charles Floate Part Blog Commenting featuring Enstine Muki. As we will see, there are plenty. Gorkana — advance notification of editorial calendars for major publications.
Everything You Want In A Link Building Strategy Creating and distributing a great infographic is a fantastic way to pick up high quality links from related sites in your niche. There are two sides to link building with infographics: Fortunately Brian Dean of backlinko has a solution: Recommended Tools Piktochart — easily create professional looking infographics with built in chart creation, icons and more.
The Clue Is In The Name… Content marketing is at the core of most successful white hat SEO campaigns, but it is also one of the most misunderstood aspects of internet marketing. The clue is in the name… Content marketing. Marketing content is as important as creating it and that marketing involves: The possibilities are endless. Zen Master Advice… I am asked a lot about guest blogging future and if it can still be considered a link building tactic. Back in when people started inviting me to guest post, I would never even include my byline when sending the article letting the blogger write their own blurb about me, choose where to link to and decide where to put that blurb… MyBlogGuest made guest blogging a little bit too scaled for it to promote that perspective we are working on changing that.
Get A Leg Up From Other Authorities As mentioned in part 2, being interviewed is a great way to build your authority in a niche and pick up strong backlinks. Whenever you are quoted you will of course look to get a link back to your site! Build Highly Qualified Referral Traffic Link building through forums has developed a bit of a bad reputation, due to the prevalence of spammers creating low quality posts, automating and setting up profiles just for the sake of a link. If a link brings traffic it is always a good link to have. Zen Master Advice… Forums are a great source of high quality traffic, and links.
I use a Signature link like this — Which people can choose to click, or not. Here are some tips for getting the most out of blog commenting: About the Author I'm a web developer, programmer, blogger and SEO expert from Glasgow, Scotland, with over 15 years experience in the industry. Leave a Reply 58 comments.
White Hat Link Building: The Zen Masters’ Guide – Top 5 SEO
Robert Kirk - July 3, Reply. David McSweeney - July 3, Reply. Sam Barnes - July 3, Reply. Sam Barnes - July 4, Reply. Nauf Sid - July 3, Reply. Bill - July 3, Reply. Shriv - July 4, Reply. Sawaram Suthar - July 4, Reply.
Arun Kallarackal - July 4, Reply. Rather than casting a too-wide net, focus on keywords and topics that are within your niche, ones that you can optimize for and be the authority on. Fill in these gaps and establish yourself as an expert in this smaller field before tackling larger and broader keywords where the competition is much fiercer. Despite what you might have heard, building backlinks is still crucial for good rankings. According to Google, links are still the 1 factor when it comes to determining search rank.
What has changed is the way you must build backlinks if you want good results. Low-quality links that are easily spammed — blog comments, paid links, etc. Links that are earned — through high-quality content , outreach and influencer marketing — on the other hand, are safe and extremely effective. A critical part of SEO is reporting and analytics, which are indispensable to improving marketing strategies.
For instance, what content really appealed to your customer? What part of the website had the most UX issues? Which page was the least or most visited, and why? Having the ability to tie online data back to offline data to get a full view of how your content and marketing is performing.
One great tool to help you do this is Google Datastudio , which helps you aggregate data from multiple sources rankings, traffic, conversion data into a single interface. You can even share your data internally or with clients. What techniques are they using? How have they changed their approach? What mistakes have they learned from?
One great tool to see how your competition has changed is Wayback Machine , which allows marketers to access petabytes of archived web pages. This is especially true for larger websites like Amazon, which have much more leeway with search engines. Thanks to their numerous, highly skilled staff, they can test small changes and measure results with a high degree of accuracy. If used correctly, Wayback Machine has some interesting lessons to offer any company.
Take a look at these two screengrabs of Title Boxing. The differences are pretty clear. In , the web layout was much more cluttered and crowded, with small, hard-to-navigate sidebars squeezing some small, insignificant-looking pictures in the middle advertising daily specials. In , however, the user experience is much more streamlined. A large, sliding image in the center replaces the tiny, hard-to-notice ads from , allowing buyers to see exactly what is on sale. The new website is almost minimalist, doing away with the previous confused, slightly chaotic format.
Clearly, Title has come a long way when it comes to UX, testing their changes and eventually settling on this new, simpler design. With that being said, here are some tips and techniques to help you ensure that your website is up to par. First off, do yourself a favor and switch to HTTPS, the most commonly used, securest version of the old http web protocol. When the Atlantic, a highly-regarded, well-established media organization, decided to move to HTTPS in early , the transition was complex.
First, content had to be scanned individually, then ported over and checked for compatibility. The process was repeated with ads, and once compatibility and security were ensured, the website slowly went live in order to guard against traffic loss and unforeseen errors.
AMP, or Accelerated Mobile Pages , began as a Google-backed open initiative to allow publishers to easily create responsive, mobile-optimized content. Envisioned as a way to quickly render content on mobile devices like smartphones and tablets, AMP combines three components: To help Google understand your data or to show your website smartcards and voice searches, you need to ensure that your semantic markups are correct.
Semantic markups are essentially HTML tags which can help emphasize key information on your website. For instance, a heading tag H1 can help a crawler understand precisely what your content is about. In short, edit your semantic markups so that they reflect your data and information as accurately as possible. Whatever platform you use, be it Google Analytics or Oracle, take a look at the number of pageviews for your page.
Then add URL as a secondary dimension and fix the biggest offenders first. To make your job easier, there are a number of web browser and WordPress plugins that you can use.
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True, they may use online resources to research, but plenty of commerce is still conducted in real life. These aggregators will do much of the legwork, pulling information from physical directories like Yellow Pages or scanning business registrations. In a nutshell, bigger search engines will rely on these data aggregators to fill in the gaps of the existing information already in their databases, and will also cross-check to make sure that the facts are up-to-date.
Problems arise, however, when aggregators collect out-of-date data, leading a search engine like Google or Bing to list the wrong information, like an old address for your business or a disconnected phone number. The first step is to identify any obsolete information that may be out there. Because Google is the largest search engine, start with Google My Business , its free-to-use listing service, and update your data accordingly.
Be sure to list important details like extra locations, the latest opening hours, and what forms of payment are acceptable. Then, use a local directory management service, which carries out the painstaking, tedious work of scanning countless local directories, interacting with data aggregators, and correcting any old information. While these companies do vary by location, some of the bigger names are Infogroup, Acxiom, and Localeze, all of which provide information on millions of business listings to larger search engines.
10. Guest Posting
From that point on, local search listings should be accurately and automatically updated by your management service. Carrying out technical SEO for local search engines is a similar process. Even so, local search engines are still extremely useful. Here are some useful terms and techniques to ensure that you optimize your business for local searches: First, understand that schema markup is one of the most powerful, least used parts of SEO today. Schema are basically brief snippets of data that can give extra information to search users and search engines.
As you can see, schema is a game-changer: Few years ago this method was deemed dead because of all the spammy content and paid links.
The 10 Most Powerful SEO Tactics Right Now
However, this is not true anymore. The key to building a blog to rank higher is to have a niche in your domain and build your blog posts around this topic. Pick a specific domain instead over a broad topic one. Become an expert in that domain. Guest blogging is one way to climb up the ladder sooner than you might otherwise be able to do. You have two ways to do this.
Effective SEO Techniques
Now how do you approach an authoritative blogger to publish your content on their blog? This makes their job easier by picking a title. You can also use tools to find top blogs by their geographical location. There are hundreds of black hat SEO techniques many of which I did not cover in this blog post but these are some of the black hat techniques that I have recently seen and how to change them over to a white hat SEO approach:. Make This White Hat by: Writing good quality articles about topics that are relevant to your business and the audiences of your products and services.
Distribute your article to individual good quality article directories only ones that people might read. Over time guest write for industry specific blogs or websites. Beyond getting a link these types of links generate visitors to your website. Only having content that is needed to educate your potential visitors on your website.