How To Use Digital Marketing To Grow Your Business And Kick Butt In Todays Economy

I've been going about it all wrong, time to up-level. This book kept me so engaged I completed it in two sittings within a 24 hour period. This is the fourth book in the No B. While it is not his best, I still think the book is worth reading. This book is about how all types of businesses can use direct marketing as one of their marketing strategies. In typical no B. Dan Kennedy fashion, the author lays out direct marketing rules and fundamentals in the first section. The case studies were written by business owners who successfully used direct marketing tactics to grow their business.

The section is divided into the retail, restaurant, professional practice, sales and service sectors, with one or more chapters devoted to each sector. As I read each case study, I reflected on how I might utilize, in my own setting, the strategies and tactics being presented. While most of the case studies offered value and were worth reading, there was at least one where I felt the chapter was nothing more than a pitch fest for the author's direct marketing system.

2.Define Your Audience

If you are already using direct marketing, read this book anyway. I bet it will help you be better and more successful at it. If you are new to the concept of direct marketing, this book will serve as a great introduction for you.

I got several great ideas from reading this book. I am glad I read it and I bet you will be too.

2. Ensure every service you provide is online.

I've been a follower of Dan Kennedy for awhile when I wanted to learn the art of copywriting. I rediscovered his direct marketing materials through this easy to read book. You will find more than nuggets in this book but a goldmine of information about the discipline of direct marketing. Dan is an expert guide on how to use and apply it and provides some excellent practical case studies on its implementation.

10 Ways To Kickstart Your Business Today

Even if you only get one or two ideas that you feel are good for you you'll be ahead of the game, but I'd wager you'll not have time to implement everything you'll discover here. Do not expect this book to "crack the code" of weaving social marketing into Direct Marketing. An important component of crowdfunding and potentially other efforts to kickstart your business, is to seek customer validation of your product or service first.

Serial entrepreneur Ilya Pozin has some bootstrapping suggestions including finding good partners to reduce costs, bringing in great sales people to generate revenue from day one, and hiring contractors instead of full-time employees. Court friends and family. For years, entrepreneurs have been going to friends and family for money to start and expand businesses.

How To Launch A Kick Ass SEM Campaign (3 of 3) – Adwords Testing And Optimisation | clickTRUE

When doing so, Randy Myers suggests you set the same ground rules you would for any other investor. Improve your cash flow. Maximizing cash flow is another way to kickstart your business, whether starting a new company or expanding an existing one. Tap your existing customers. Another way to raise money is to maximize revenue from your existing customer base.

These are people who already love you and your business. The Small Business Playbook.

10 Kick Ass Content Marketing Ideas

Serve a smaller market. It may sound counter intuitive, but the key to rapidly growing your business is not always expanding your customer base or your range of offerings. Look for special funding opportunities. What you need to do, is to measure results , and the differences between the results generated by each variation. In statistics, a result is statistically significant if it is unlikely to have happened by chance.

Click this link to learn more about the mathematics of statistical significance. Put another way, a test that is statistical significant provides enough data for you to confidently say that if the test continued indefinitely, the results will be similar. Do not skip this step as it is not always obvious that landing page A is better than landing page B.

For instance, you would think a page which received visits with 7 conversions works better than a page which received visits with 5 conversions right? There is a Ads expected to provide more clicks are delivered more often. Ads expected to provide more conversions are delivered more often. Each of your ads will enter the ad auction an approximately equal number of times. This allows ads with lower clickthrough rates and conversion rates to show more often, so this option could result in a lower average position or fewer clicks and conversions.

But amidst all the testing, remember that your ultimate goal is to attract buyers , not just to attract clicks. One suggestion could be to include the price, so as to deter people who are not likely to buy from clicking and so save on your advertising costs.

Looking deeper, an ad is only as effective as its landing page — if its landing page does not convert traffic into customers, a high performing ad is useless and a waste of advertising dollars.

• A Dirge For Clowntown?
• Post navigation.
• Confidence: The surprising truth about how much you need and how to get it.
• Writeritis - the novel-writing bug;

You could use the Google Website Optimizer , a free tool which offers all the basic functions. You will have to fill in the different URLs of the page you want to test, the URL of your conversion page, and then install and validate Javascript tags. Click this link for a guide on the Google Website Optimizer.

If you have the money to spare, you won't go wrong with paid tools such as Optimizely or Visual Website Optimizer.

• 4 Crucial Steps to a Kick-Ass Marketing Plan.
• An Emotional Dance:My Midnight Hour.
• 10 Kick Ass Content Marketing Ideas.

If an ad is shown all the time, you will only be able to target a very specific market segment, and will not be able to reach out to the other segments you are targeting. What I mean by this is that you can conduct split tests from a settings perspective. Obvious but not so obvious, as many beginners tend to test too many variations at a time and screw up their findings. Actually, it is possible and it is called multivariate testing. However, it requires a much more complex set up and requires huge amounts of traffic to work well.

In the rush to test, many forget to track and as a result lose the valuable lessons from previous experiments.