Foursquare Stories

Phonebooth sent a team of 11 and shipped five phone booths to SXSW for the launch of its free small business calling service, Phonebooth Free.

At the time, it had just five employees and was searching for funding to expand. The Accelerator, which is sponsored by Microsoft Bizspark , is a two-day competition in which selected startups pitch to a panel of VC and angel investor judges for a grand prize of a "most innovative" title.

But it's more than that. The company, which makes it easy for foodies to share photos of dished, launched its iPhone app just before the event. It is taking the same approach this year with its Android app. But that talk, combined with some minor marketing efforts, was enough to launch his career.

Ferriss says size doesn't matter when it comes to audience. What matters is that you talk with the right people and make a strong impact on those people — which he did for his person crowd. The event is open to all SXSWi badge holders who are older than And, well, lots of free soda..

How could Foursquare clearly present this complicated information to mid-level marketers in an elegant and intuitive way? Code and Theory worked with Foursquare to create a product that would present this information through a suite of data visualizations. The first step in our process was understanding the story Foursquare wanted to tell. Other ad platforms offer aggregate GPS information that can roughly determine where you are, but Foursquare's platform is more precise.

It combines traditional data with its proprietary data from their apps. The next step was understanding where and how these data visualizations would be used.

How to play

They needed to be flexible enough to be embedded into a sales presentation, displayed on a lobby television, as well as on stage in a keynote presentation. What came out of this process was the strategy to create a web-based tool to ingest Foursquare's raw data, have a suite of easily manipulated controls to customize the visualization, and to output HD videos that were easily adaptable to many different uses.

Through a set of controls these different layers are turned on and off at different moments, camera sequences are created to zoom and rotate around venues, and custom transitions can be applied.

• Foursquare Stories.
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They reported their results in the Nov. The work is part of a growing interest in how technology is changing human behavior. More and more people now go online for the first time with a mobile device, the researchers noted, and this may change the way we use social media.

The app includes a gaming element: Users also can earn badges or points for various activities, like discovering a new place. In interviews, many users reported that Foursquare stimulated their curiosity about others who had checked into the same place, so they would look up profiles and sometimes try to identify those people.

One of the interview subjects found his girlfriend through Foursquare.