How Steve Jobs Changed Our World

Is it good advice? For some people, yes. But there is also more to the story.

We live in a complex world, and we have complex lives based on a personal combination of memories and emotions. They provide a reference point, and more often than not, they are useful. Outside of the law and the boundaries of modern science, much of reality is flexible.

Almost everything around us that we presume to be fixed and static was produced and labeled by other people. There is no law in the universe that invents ideas and implements them.

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Powerful brains, like yours, do that. You need to understand the world from as many diverse angles as you can. Mental models are a way to do that. They provide a fundamental framework for deciphering complexity so that you can optimize your decision-making.

In businesses, about 80 percent of sales come from 20 percent of customers. In software, 20 percent of the code accounts for about 80 percent of errors. Another is Cost-benefit Analysis. Each of them, in their own way, help us make sense of the noise around us. The world is messy. It needs to be simplified and approached from a multi-dimensional viewpoint, and a well-diversified collection of mental models are the best way to do that. They allow room for flexible evaluation, and they accurately assess how reality interacts with the different components of your own personal life.

Explore different disciplines and create your own personal toolkit of models. To do that, however, you have to think for yourself. You need the courage to walk away from the majority, and you need the audacity to follow through. But more importantly, know when to break them. Before the iPod there was the Macintosh, the first commercially available personal computer to utilize a graphical user interface, which was released in Though hardly his own creations, Jobs' is largely responsible for popularizing the concepts of a desktop interface and mouse controls.

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A year later, Microsoft released Windows, its own GUI-based OS, which would come to be the subject of a fierce legal battle between the two companies, and the most popular PC operating system in the world. He went on to create NeXT Computer in , which innovated the concept of multimedia email, allowing users to embed and transfer audio, images, and video in messages.

Shortly after his return, Jobs' hired Jonathan Ive, who helmed the industrial design team that created some of the most iconic designs in tech history.

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Under Jobs' direction, Apple placed considerable emphasis on design, making products more marketable to mainstream audiences. The first product in this bold new initiative was the iMac G3, which made its debut in and featured an all-in-one CRT monitor design with translucent multicolored casing. With a new target audience, Apple continued to develop sleek, stylish computers and a powerful new operating system, Mac OS X, which was marked by its media-rich applications and user friendliness.

While the Mac platform still only holds a small market share today, it has grown steadily with the introduction of new, more cost-effective products. More recently, the company has pioneered the use of aluminum unibody enclosures in both its notebooks and desktops.

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When it comes to digital media, no products have been more influential than the iPod and the iTunes, and Steve Jobs lead the development of both. Once again, neither concept was new, but Jobs' was largely responsible for making them popular. With the introduction of the iPod in , Apple sparked a digital revolution, which allowed consumers to carry thousands of songs on a single small device in their pocket. Originally iTunes allowed users only to rip music from CDs and manage their digital library, but in , Apple debuted the iTunes Store, which gave users the ability to download single tracks and full albums digitally, and most importantly, legally.

The iTunes Store became the first digital service to find commercial success, having sold million songs within a year. Today, over 10 billion songs have been downloaded, and the service has expanded to include television shows, movies, digital books, and apps for iOS devices.

The service remains the largest digital store in the world. Just like his work with first Macintosh, Jobs' is also credited for leading development of the iPhone, which was the first smartphone to provide a rich graphical interface, touchscreen controls, desktop-quality mobile web browsing and email access, and media support in one compact handset.

Here Are 10 Ways Steve Jobs Changed the World

Originally, functionality for the iPhone was limited to just the core features of Apple's mobile OS, but in Apple introduced the App Store, which did for small, bite-sized apps what iTunes had done for music. He then helped invent the iPod touch, which ran the same OS as the iPhone, but opened up the platform to consumers outside of smartphone users.

One of Jobs' final projects as CEO, however, was the iPad, which added yet another form factor to the iOS platform, and remains the most successful tablet product to-date.