JUMP START YOUR BUSINESS - EVERYTHING YOU NEED TO KNOW TO SUCCEED

We earn their trust when we convince them we can deliver the promise. Dishonesty in an offer can be perceived in a split second or even before you make an offer. Hall uses the example of a street vendor selling watches. They may look good and be priced low, but something tells you as you walk by that the offer is too good to be true. Hall explains that some of the ways a company communicates trustworthiness is through demonstrations, testimonials, explanations of how it works, and the credentials of the creator. Also, customers have more confidence in your company when they have an overall pleasant impression.

Courteous service and clean buildings build credibility. Sometimes the small things are your greatest opportunity for building loyalty. Hall compares credibility to a bank balance. I have a membership to a gym. I workout just about every day even if I do not go to a gym and I joined because I was tired of my routine.

The gym offered me an introductory package with training sessions. I had injured my shoulder a few weeks prior to joining, and I thought a couple of sessions might help.

14 Signs You are Ready to Start Your Own Business

The benefit I was seeking was variety and instruction to prevent another injury. I was skeptical, but the salesperson gave me a clear, courteous explanation and offered a short-term commitment. This was an Overt Benefit and a Real Reason to Believe, but I was only half sold—they have to make good on the promise. What I got was more than I expected.

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My trainer taught me the right way to exercise, gave me variety, and continued to challenge me. He demonstrated a high degree of competency and trustworthiness by showing his knowledge but maintaining genuine humility. No one knows everything and overconfidence will diminish trust.

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It is difficult to establish consumer confidence when the customer cannot see you in person. Much of the problem is overstating benefits, which leaves consumers disappointed and even more skeptical of new products and companies. There are also all the well-publicized frauds and financial failures. Credibility is hard to establish. The key to success here is to ensure all the communication with the customer supports the credibility of the Overt Benefit and the Real Reason to Believe.

Internet-based businesses need to be extra vigilant in this area. It can be difficult for customers to navigate and understand the information presented online. Hall suggests watching infomercials. Then, list the elements, words, and visuals that communicate and support reasons to believe the benefit promised will be delivered.

Try turning off the sound and observe how you can still see the benefits and the reason to believe. Compare that to a second commercial. Ask yourself which product you are more likely to buy. You not only know why you want to start your own company, but also how it will contribute to the bigger vision of your life. You are crystal clear about whether you are working towards your first Million, dreaming about building a great place to work for over employees, see yourself as a speaker at international conferences or just want to live comfortably and flexibly on 5K of passive income per month.

Whatever it is, you know exactly how a successful life and business looks like for YOU.

And thus, you have no trouble deciding on the type of business model, the way of financing and the size of your team. You are aware that being a successful entrepreneur is all about mindset. You might have worked for other people all your life. You might have seen your parents fail in business. You might be a notorious pessimist.

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You might struggle with low self-confidence or self-worth. You might be struggling to self-motivate yourself. There is countless ways your mindset and beliefs might set you up for failure in your business. But you are completely aware of the mindset upgrades you need to make to become successful. You know your limiting beliefs and how your previous business experiences have shaped your thoughts in empowering or hindering ways.

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And thus, you are actively working on levelling up your mindset. You spend time with the people already successful in your field and are trying to adapt their thinking. You are reading one book after the other to learn how the great minds think. You know what you need to achieve your mental and physical peak state so you can create your best work.

Over the last years you have built powerful healthy habits that maximise your energy, motivation, mental focus, productivity and clarity of mind. You know that being great at your craft e. You are aware that revenue is not equal to profit. You know the legalities of starting and running a company like paying taxes and complying to the GDPR. You know what you need to do to sell and market your product, hire people, build a website and develop your product.

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And you have added another 3 months on top of your plan. Because you know that things will always take longer than you think…. But you also know that you need to move past your fear to make your dreams come true. You are willing to understand why you are afraid and to learn how to manage your anxiety and transform your fear into a powerful force. You know that starting your own business means wearing many different hats in the beginning.

And most of them will entail unexciting, tedious and manual work rather than going to big meetings, thinking of fancy marketing strategies or managing people. You know that the manual stuff is necessary to build something great from the ground up. You are willing to learn the ins and outs of your business first hand.

You are a master of efficiency and effectiveness. Procrastination is not part of your vocabulary and you have powerful strategies to manage your distractions and emotions in order to fully focus on your work. You have no problem getting into your deep work zone for a couple of hours every day to drive significant progress on your most important projects.

You know exactly which projects have the highest impact on your business goals. Not only this, but you are able to ruthlessly prioritise those projects. You are single-mindedly focused on your goals and protect your time like your most valuable treasure.