Drive More Traffic to Your iPhone App: The Quick & Easy Guide to App Store SEO

Circa News app is a perfect example. Here is a flowchart of how it asks users if they would like to provide feedback:. To make the most of these scarce rating opportunities, you should first identify your app lovers, and then ask them for ratings at the right time. And they are likely to give you 4 to 5-star ratings when you later ask them for app ratings at the right time. Luckily in iOS 11, you can decide when to reset the average ratings and start over with a clean slate.

Remember to reply the app reviews and feedback! Only the ones who care about your app will spend the time to leave a comment. Show them you care about them as well! This is a great way to let the visitors know that the developer is active too. Try to reply to all feedback immediately following a major release of your app. When you release an app update that fixes issues users mentioned in older reviews, consider replying to the relevant reviews to let them know that your update addressed their concerns.

Once a user indicates that your response answered their question or fixed their technical issue, consider asking them to update their rating and review. You can also foster deeper engagement by asking users for feedback on future app updates as part of your reply. One-star reviews are your friends. This thought process helps you improve your app from the user perspective. Also, fix all serious bugs, crashes and performance issues. In the end getting more and better app reviews comes down to creating a great app users love.

What is App Store Optimization (ASO)?

Listen, improve your apps and repeat until you are topping the app store ratings. App localization gives you a larger audience to download your mobile app. But localizing the whole app to many languages can be a daunting task. Before doing a full localization of your whole app, consider localizing your app listing first. It means translating your app name, keywords, screenshots, etc. Before localization, the downloads were mainly from within the US. After localization, his downloads looked like this:. In particular, China has already surpassed the U.

If your app only has an English version for the U. App Localization Strategy Localize your app listing first to see how well your app performs in different countries. You can then decide if you should perform full localization of the whole app for the best performing countries. Icon and Screenshot Localization Different countries have distinct preference of icon colors, screenshot layouts and annotations.

Check out these posts about icon colors and screenshot localization for more insights. With this information, you can proactively localize your app to grasp the market opportunities.

According to App Annie , here are the top countries in Q3 For iOS App Developers: This feature helps app developers engage existing users more frequently. They improve your user engagement, which in turn improves your iOS app store search ranking. What are you waiting for? Firebase App Indexing not only helps improve your user engagement, it is also a user acquisition opportunity. If you have a content-rich app, you should enable Firebase App Indexing to make to most of these opportunities.

See the official documentation here. Keyword ranking and number of downloads are not the best metrics to measure the performance of App Store SEO. There are many external factors that can influence those two metrics. For example, a big competing publisher may publish a hugely popular app and shift the apps in the keyword ranking by a margin e. Or you run App Store SEO and an advertisement campaign at the same time and the number of the downloads become not purely organic.

CR is a natural ranking signal in app store search. If lots of people search certain keywords, click on the same search result, and download the same app, Google Play and the App Store should receive a strong message:. You would be wasting your money. Just a side story: They offer keyword-rank-manipulation service. So make good use of them! They gathered the download conversion rates from hundreds of experiments with over 10,, users. Here are the best conversion rates in each app category in their study:.

If your download CR is lower than the target benchmark, you should follow all tips in this article to improve this metric. It is because users cannot download apps that are bigger than these sizes using cellular service. Take a look at Clash of Clans. Its iOS version is just After all, what price is better than free? If you choose to make in-app advertising revenue, try to use native ads.

They are created to fit the exact context of the app they appear on. This way, they serve as extra content for the app itself rather than a piece of promotional materials. Also, take reference of the price range of the top apps in your app categories. You can also gain extra exposure in the App Store for iMessage. Make good use of the Apple Watch characteristics to improve your user experience. Apple also clarifies that in-app purchases are not transferable through Family Sharing. If you have an iOS game, you can make use of these Game Center features:. In fact, releasing regular updates has many benefits.

It improves user loyalty and keeps an app top of mind because your app will show up in the updates list in the app stores. How often should you update your app? Check out this chart first:. They have a big impact on your update downloads. Have you checked for updates in the App Store recently? Are all your apps up to date? Check the Updates button in the App Store.

Your updates should always improve your app in some ways, either by bug fixings or enhancements.

Here is a cool infographic produced by Y Media Labs. Do you want to learn more about app marketing strategies? After you have published the changes, keep an eye on the keyword rankings.

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The rankings change right after you published the new version. Target to make your app rank within top 10 of all keywords. If your new keywords are too hard to rank, you might have to replace them with your old keywords. He is the founder of Meatti, which helps mobile app developers increase app downloads using artificial intelligence. Very helpful post about seo tips for downloading apps…you cover so many great points here.. I keep updating this post with the latest changes, so do bookmark this page or, better still, subscribe to our blog?

Thanks a lot for taking the time to put all these ideas together, Marcus! Most of the process are as same as website optimisation, from keywords, description, user experience, rating and so on. Great article, thanks for sharing! Love your point about localization. As I have been pushing for fresh research on how to increase App download rates with localization services, I would like to add a few more statements. First of all, it is very important to localize keywords. I would like to underline again — to localize, not to translate.

If you translate the keywords, that means, that you do not use the keywords that the target audience uses while searching the web in their own language. To boost downloads, you should be visitble. And visibility is possible with the relevant keywords in the target language. The second point is to organize customer support in the language that the users speak.

It is quite easy, you can find a freelance translator and agree on some fixed fees. Of course, it might require some investments. But fortunately there are still good options. Find freelancers, make an agreement on a monthly basis, or use translators from fiverr. Or am I missing something? Many app analytics tools, including Meatti, use the metric App Units instead of Installations for analysis. It is because Installations is a user opt-in metric in iTunes Connect.

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Because of the opt-in nature, the value of Installations is inaccurately low for most apps. Wow, so great and useful! Thanks for your sharing. The ultimate goal of developers is to get app downloads. Hoping these methods can help them a lot. Will definitely try to implement these. I have a question; does app update frequency affect the ranking? We should apply good tips for app store optimization such that we can be successful in this competition. Developing a mobile app and influencing users to download it is a tough task for the developers.

Thank you for informative article. Bit different article than the others. And full of information.

Thanks for the share! I have no idea about seo for mobile app, after reading article i came know SEO for app optimization. Hello Marcus, I like your post really. The points you have mentioned are familiar to all of us but the mistake we all usually do is that not paying required attention to all these and wander in the search for something that provides overnight results. But in my opinion, if mention points in the article taken seriously into consideration then can also make huge and good results.

Thanks for sharing the full guide for App Store Optimization. I also bookmark this blog. So I think in future, whenever you update the blog. I easily get new updates about ASO techniques. Thanks for your tips about the matter and I am really happy to hear that this post very useful for SEO professionals. I am sure people will enjoy your post and tips effectively. If you want to help users to find your app using the App Store search, you would need to have app title and description that match the search terms that people are using when searching for similar apps.

This tactic will help you to communicate your message clearly and showcase your app to the relevant audience.

Understanding ASO

We are a full app store optimization ASO technology helping you improve your app growth. App developers can get them all done without advertising and changing a single line of code. We are the only multi-appstore self-publishing service that integrates language translations directly into the submission flow. We enable developers to expand the reach of their apps to millions of new customers in tens of different Android stores.

Submit and update your app across tens of app stores from a single location. Save time and ensure that your apps are available regardless of where consumers choose to shop. Think of RaiseMetrics as a tool that is used to drive more app installs. Our mission is to make app market insight accessible and easy to understand for everyone in the app industry.

To promote apps to top charts is our ultimate goal. Currently, we support large amount of install volumes in multiple countries like US, UK, etc. Higher app store rankings and app keyword rankings are all in sight. We are here to maximize your ROI and get you best app promotion. App Store and Google Play Projects: Orbitz, Mercari, Mattel Pricing: Zynda, Adobe, Reddit Pricing: Free for market intelligence. Tel Aviv App Stores: Google, Zynga, Yahoo Pricing: Paid plans based on request. Microsoft, Airbnb, Slack Pricing: Seattle, WA App Stores: EBay, Sony, Staples Pricing: AirFrance, Samsung, Sony Pricing: Microsoft, Tinder, iTranslate Pricing: Boston, MA App Stores: Pinterest, Facebook, Google Pricing: Paypal, Universal, Sony Music Pricing: Udim, Israel App Stores: Tinder, Google, Zynga Pricing: Staples, CyberLink, Viacom Pricing: Barcelona, Barcelona App Stores: Tallinn, Estonia App Stores: San Francisco App Stores: App Store and Google Play Pricing: Airbnb, Autodesk, Snapchat Pricing: