Video Marketing 101: A complete Beginners guide 1.0

This exclusivity will get them really, really excited to share. We did NOT tell them the specifics on price just yet. For your inner circle , however, you can give them the entire scoop right away. Feel free to use and customize at your convenience. I notice my social news feed is darker these days — people are concerned and frustrated about the world — and are expressing these concerns more often than ever. My goal is to maximize reach and have anyone and everyone who would be interested in purchasing a deal like this to hear about it. This is an experiment is how far we can spread a live yoga class happening in the middle of the day.

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Who the hell is free on Wednesday at 2pm, anyway? This class will be a VinYin class — blending some vinyasa flow with some yin, a slow and contemplative style. Feel free to spread the word about this project via email, private message, carrier pigeon, et cetera. I understand your time is precious — so I put together a little script below that you can copy-paste and personalize as desired in reaching out to others. I just got word that my friend Nick, a yoga instructor at YogaOne, is doing a promotion in a couple weeks.

I heard about this and thought of you, so I wanted to pass it along! The class will be on the YogaOne Studios Facebook page. PS — The sale is confidential. I got some insider info, just wanted to give you a heads-up. This is an exciting project, and my goal is to get more positive messages out on social media and make the biggest splash possible.

Ideally, this would have been its own email.

How to create a Facebook marketing plan in 9 steps

It ended up being a section of a newsletter instead though, since the studio had so many events going on. By this point, the secret was totally out and everyone in school knew about it because the inner circle had been sharing. I also asked my network to share any promotional posts if they felt inspired to. I then began to engage my inner circle for small requests about building social engagement — I explained how likes, comments, and shares will really help the live class spread, and that every comment counts, so if they could pop on at some point and give the video some love, that would really make a difference.

Proof you can shoot video on a phone with no lighting and still do five figures on Facebook Live.

The class as just under one hour in length. When we completed the video, we had 34 shares, over comments, and 4, video views. Whoever you are, I owe you a whiskey. We targeted friends of people who like our page within a mile radius of each studio location. In summary — treat live video launches like an event. If this is the case, I suggest you explore live video as a way to show off your studio, teach your audience new stuff and give them a sneak peek into your world. The good news if that you get one take. The bad news is also that you get one take!

Live video also lets you have a conversation with your audience. My friend Brian uses live video as a primary strategy for building his online personal training business. However, he DOES have knowledge. So in working together, we had him create a series of useful videos LIVE. Brian had no audience at first. So we needed to get in front of cold traffic. We did this using the strategies from chapters 2 and 3 — we created live videos, shared them with his personal network, and boosted posts occasionally.

Those are your video views — the number of people who watched the video for 3 seconds or more. More importantly, he comes off as very trustworthy in this video because it was live and imperfect and authentically him. So now when he boosted a post and began making small requests — inviting people to join his mailing list — his audience had already seen him, knew who he was, and had shown some previous interest. There are 5, views on this video. He gave them value and free help, and in return they trusted him and think of him as a go-to expert. But now the creativity piece comes in: So I want you to do this instead: Charlie Hoehn, an online marketer and entrepreneur whose kickstarter campaign we mentioned earlier, did this recently to great effect.

This is an email he sent to his mailing list the other day:.

Charlie received a ton of responses — so he answered them less than a week later in a single-take minute YouTube video, complete with timestamps. And now Charlie has plenty of topics to speak to in future videos or content, as is evidenced by these timestamps:. Ask people what they want — and then give it to them. You can use live video to create online presentations that land more deeply with your audience, helping to educate them and grasp concepts more clearly. And now that live video is on the rise, people want more engagement, more visual stimulation, and more conversation.

So I propose you use Facebook Live and livestreaming software to host an online class or workshop. You can also point your email list to the Facebook post for the replay — which drives more engagement. One hack is to simply broadcast an image. Love What Matters broadcast an image live for several hours to promote their new book the sleeping family was an image, not a video:. The call-to-action that liking the post will help reveal the image helped this go viral. Social Media Examiner does this with their podcast to help get their material heard by more people.

You can also add a status to explain what it will be. Video and audio are separate inputs in broadcasting, so you can also have more control over that. While writing this guide, I gave myself a challenge where I would write every morning and broadcast myself writing live. It was probably some of the most not-entertaining videos ever broadcast on Facebook.

I want you to have the option to broadcast when you play with live video — so the rest of this chapter will be spent getting you up and running with free broadcast software in just a few minutes. First, you need the actual broadcasting software. I use free software called OBS studio, and suggest you do the same. You can also click the image below to watch. That looks like this:. If you do overload, Facebook can reject your live video altogether, so this part is important.

In Settings, go to Output. Under Video Bitrate the second box , change the number to This is what lets OBS get into your Facebook post. I keep a caring reminder on my desk that helps me remember this:. Now you should be here. You also have the option to add a video title or video tags. Ok, here we go! You can also opt to schedule your live post by clicking the blue arrow button that is right next to it.

I personally handle this by using my mobile device to manage comments.

Have your phone mounted on your tripod or propped up on something. I place my small tripod on a stack of books. Big high fives for getting through that chapter. So many metrics, so little time. The first time I tried to assess my progress in Facebook, it felt like looking at this:. In fact, the next time someone at your organization asks about creating an infographic, suggest they take that time and create a video instead.

The post ends with a primary takeaway, ensuring I leave with at least one thing top of mind and making me feel as if the post added value. If I start to scan a post and immediately see there are explicit tips throughout, I will back up and take the time to read the piece. To make it easy for readers to see value in your content and keep them on the page, consider the following:. Providing real tips and takeaways will not only keep them on your site but also help build trust and ideally, a relationship. When it comes to building content that will keep readers on your site for longer, keep the following in mind:.

Start small, focusing on images and identifying the types of images that fit the criteria mentioned above. How old are they? Where do they live? What kind of jobs do they have? What are their challenges and pain points?

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How and when do they use Facebook? Use the tool to drill down into the nitty-gritty details about potential customers. Find information on things like age, gender, education, relationship status, location, language, Facebook usage, and even past purchase activity. For more details, check out our full tutorial on Facebook analytics. It can be tempting to focus on vanity metrics , like simply gathering as many Likes as possible.

The goals will differ for every business, but they should all focus on actions that have a real impact on your bottom line—like generating leads, increasing conversions on your website, or improving customer service. But those are broad categories of goals. Everything you do on Facebook—every post, every comment, every ad—should work to support your goals. This will help you to maintain a consistent brand voice. A key part of that plan is determining the right content mix. We recommend starting with either the rule or the social media rule of thirds. Remember that using Facebook for business is all about building relationships, and self promotion is not a great way to do that.

But if you provide enough value, your audience will be open to learning about your products and services in those 20 percent of posts that are more sales-focused. That is, one-third of your content should share ideas and stories, one-third should involve personal interactions with your followers, and the remaining third can promote your business. Either way, the goal is to provide more value than promotional material to keep followers engaged.

As a marketer, you should want that too. All those Likes and shares help extend your reach and put your brand in front of new eyeballs. The final part of your plan is to determine when and how often to post. This will take some trial and error to pin down for your specific business using engagement data gleaned from Page Insights. But research generally shows that the best time to post is Thursday or Friday from 1 to 3 p.

For more strategic planning ideas, check out our post on how to create a social media marketing plan. How big can a Facebook Page following get? Coca-Cola has one of the highest brand follower counts, currently sitting at more than million.

The Definitive Facebook Marketing Guide for Business

Neon Retro Arcade in Pasadena, California, has about 25, followers. Follow these step-by-step instructions to create your Facebook Page. Keep the following Facebook marketing best practices in mind to maximize the effectiveness of your Facebook Page:. For more inspiration, learn these lessons from six must-follow brands on Facebook. This is the most basic type of Facebook post. Asking a question can be a great way to get people involved, like author and speaker Brian Tracy did in this text post:.

3 Tips to Increase the Time People Spend Reading Your Content

Like a text post, a photo post is designed to build awareness or spark engagement, rather than supporting other business goals. And on that front, photo posts have plenty to offer. A study published in the journal Management Science found that adding photos to your posts significantly boosts the number of both Likes and comments. Not sure where to find appropriate images to use in your Facebook posts? Check out our list of 20 free stock photo sites.