Go Carefully, My Friend: a novel of South Africa
The most important thing is that you take that first step, and remove the ego from it wherever possible. Companies that offer self-publishing services and there are a few in South Africa such as Reach Publishers, Quickfox, and Porcupine Press will offer different publishing packages usually upwards of R15k, depending on what you want.
These packages will include things like editing, proofreading, formatting, jacket design, ISBN allocation, printing, e-book production, marketing, distribution into the book trade, and listing your book on various online and electronic distribution platforms. You will usually receive about five copies of your printed book as part of the package that you purchase, and if you want any more, you will have to pay for them. You will receive a percentage of your book sales in the form of royalties, and this varies from one self-publisher to another.
I would like to point out that self-publishing houses are not the greatest marketers. They will likely ensure that your book gets into bookstores once it is published, but that is pretty much it. Most of the marketing work is left to the author. The best part of being an indie author is that you have full control over your book, from production right through to printing and distribution. You get to choose who edits your book, who designs your jacket, whether you want a glossy or matt cover, whether you want cream or white paper, and in what thickness; you get to choose exactly what goes on the copyright page of your book, the price of the book, the size and format of your book, which distribution channels you want to use, and you can make changes to the content within minutes at no cost to yourself.
But speak to any indie author out there and they will tell you how rewarding it is. There are many companies that you can use to create and print your book, for example Createspace whom I will be discussing in detail shortly , Smashwords, and IngramSpark.
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These are all based in the USA, their services are all online, and they are all highly geared for the independent publishing market. Amazon has a sister company called Createspace www. The Createspace platform is a great way to get your book to market quickly. I will go into a little more detail in terms of the actual publishing process a little later… Save.
Amazon is the largest online e-tailer of e-books followed by other platforms like the Apple iStore, Barnes and Noble, and many others but because size does matter, my suggestion would be to start by publishing your book on Amazon first. The Kindle Create app is brilliant. You upload your manuscript into it from Word and it formats your manuscript so that it can be read on any electronic reading device.
First of all, you can publish a paperback copy of your book through Createspace, which will give you international reach across all of the major online and bricks and mortar bookstores, including South African bookstores. Secondly you can publish a digital version of your book as an e-book through Kindle Direct Publishing and your book will be instantly available across Amazon stores worldwide.
And, finally, you can publish your e-book on the Draft2Digital platform and have your e-book available on all the other online digital platforms that are not related to Amazon, such as the iBooks store. Before you take the plunge and start uploading your manuscript to all of these platforms, I have some publishing secrets that I would like to share with you.
First prize would be to have a professional book jacket designer create a unique jacket for you. Always ask the designer for samples of their work before you hand over any of your cold, hard cash. Pre-made jackets can be purchased in South Africa for roughly R upwards, but bear in mind that these are not original designs specific to your book. For originally designed jackets in South Africa you can expect to pay anything from R to R upwards. I have worked closely with Gregg Davies from Open Book Designs for many years and he understands book jacket design in its entirety.
He can be reached at www. Alternatively you can email him at gregg greggdavies. Before you release your book to the world, send your manuscript out to a selection of friends, family, and colleagues and ask them to post an honest review of your book on both Amazon and Goodreads on the day of its release. Reviews are gold for authors, so the more reviews you have on your book on publication date, the better.
It is trickier to post a review on Amazon than it is on Goodreads, especially if your readers are not regular Amazon shoppers. To short circuit the process and get some of your Goodreads reviews up on to Amazon, you can shorten some of your best reviews on Goodreads and paste them into the Editorial Reviews section of your book on your Author Central page on Amazon. Setting up your Author page on Amazon is something you will do when you publish your first book on Createspace or KDP.
To get to the Editorial Reviews section, click through to your Author Central control panel, click on the Books Tab, and then edit the Editorial Reviews section. You can do the same with reviews and endorsements from celebrities, magazines and newspapers. The quickest and easiest way to make sure that you receive regular once-a-month royalty payments is to set up a Payoneer account. Payoneer will set up a bank account in the USA for you at no cost, and link it to your local bank account. You can even order a bank card, embossed with your name. To link your Payoneer account to Amazon, Createspace and Draft2Digital, simply provide the banking details of the account that Payoneer has created for you, and your royalty payments will be transferred into that account on a monthly basis.
Being a bookseller by trade, I know that when a client asks me to source a book for them, I will want to go through the quickest, least painful channel to get that book into their hands. If your book is readily available from a wholesaler, the chances of a bookstore ordering copies of your book are high. Publishing through Createspace means that any bookshop anywhere in the world can order copies of your book from Ingram. As a bookseller, I order from Ingram regularly, and their service and turnaround times are excellent. My biggest nugget of advice when it comes to marketing your book to readers is that you should ensure that you have a reliable supply chain in place in terms of order fulfilment.
In terms of getting your book into bricks and mortar bookshops in South Africa, it can be a costly exercise, so I would advise that you approach this area with caution. This is something that you will do directly, and it is fairly simple to accomplish because there are only a few independent bookstores in the country. Aim to visit the manager of the bookshop in person if possible. Launching your book at one of the independent bookshops is also a great way of getting your book onto their shelves and selling large volumes.
Most bookshops will only order books on consignment, i. The onus is on you to send the bookshop a statement at the end of every month so that they can reconcile their accounts and pay you for what they have sold.
Make sure that you collect your unsold stock after this 90 day period. Remember, with the large book chains, you have the added costs of paying a distributor to get the books into the individual stores. I must admit that there is nothing more disheartening than realising that the only people making money out of your book are the booksellers.
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Being a bookseller myself, this is something that really hit home for me when I started selling my own book into the larger book chains. This is why, when starting out, I would really recommend focussing on online sales, and then on selling through the independent bookstores.
And if you are not hitting it big with a mainstream publisher, take a step to the side and consider going either the self-publishing route, or, like me, become an indie author. There are some great resources out there for indie authors, for example Joanna Penn who has a fantastic web site called The Creative Penn.
If you enjoy podcasts, I would suggest that you sign up to hers immediately. I cannot tell you how much I have learned and how motivated I am about being an indie author since I started listening to her podcasts. You can find her at https: Within seconds, you will witness yourself suddenly rising in stature from a regular Joe or Josephine Soap to something of a demi-god. To publish your manuscript on Createspace you will need to complete the following steps:.
I picked up quite a few formatting errors when I uploaded my manuscript the first, second, third, and subsequent times. Make sure that your book is as close to perfect as possible before it goes live. I cannot emphasise this enough. His quality is excellent and his turnaround times are usually days and he delivers across South Africa. His pricing is also reasonable and much cheaper than Createspace. He will do shorter print runs of approximately 20 books, but this can become expensive. Rather opt for a minimum of 50 copies and spend some time marketing your book.
Go Carefully, My Friend - A Novel of South Africa (Paperback)
Mike can be contacted on , or by email at mike tandym. Visit the Tandym Print web site at tandym. Another printer that I love working with is Barry Morgan. He runs a smaller concern in Johannesburg and his prices, quality and turnaround times are also excellent. He can be reached at —, or on His email address is printpackaging telkomsa.
To publish your book in Kindle eBook format so that it can be downloaded from Amazon sites worldwide, you would need to complete the following steps: Scroll down for steo-by-step instructions, with pictures, on using the Kindle Create App. Kindle Create Beta makes it easier to go through the file conversion process, preventing the kinds of errors that can slow down publishing.
Getting Published
If your book contains images etc. This app will ensure that all your formatting is preserved. Remember to save your manuscript in PDF format before you upload it. Kindle Texbook Creator does not accept documents in Word format. When you finish your manuscipt and upload it, Kindle Create Beta automatically converts the file into a Kindle-compatible file. Then it will help you format it. Kindle Create Beta automatically scans your file for chapter headings, and builds a table of contents for you. Building a TOC manually can be time-consuming. You can define the parts of the book title, subtitle, chapter title, first paragraph of a chapter, and so on as you go through the file.
These videos will give you a quick introduction to publishing on the Kindle KDP program once you have published your book as an e-book, either directly through Amazon, or through their sister company Createspace. Draft2Digital gives you a fast, easy way to self-publish. Draft2Digital handles the formatting. You set the price of your books, get monthly payments, and see daily reports of your book sales. They make it all work with hour support and dedicated customer service.
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Please try again later. Kindle Edition Verified Purchase. I was hoping to get some insight into how individuals responded to the changing situation in South Africa, but this book was rather light in too many areas - lacking any real in depth reflections. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.
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