Radio Jingle Truths Exposed
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When you can engage emotions you engage people. When you engage people they remember you and they frequent your business. That study showed the following:. Most people realize that you can listen to the radio everywhere.
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But not all realize that most people do listen everywhere. Wherever they are, Americans tune in to radio! This truly mobile medium reaches people at home, on the road, in the workplace, and in numerous other spots where they gather for recreation or for services or shopping — making it an ideal vehicle to deliver your message to on-the-go consumers.
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- Vague à lâme au Botswana: 3 (Grands détectives) (French Edition);
- Secuestrado (Kidnapped) (Spanish Edition).
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The interesting thing is that the numbers are similar on the weekend, of course without the work numbers. Radio is the most-used medium just prior to shopping.
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That means that your advertising message will often be heard when someone is closest to making a buying decision. That can be a huge marketing advantage for your business.
Those are some impressive numbers. Advertising of any kind is an investment.
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As with any investment sometimes you win and sometimes you lose. But why not hedge your bet by using the medium that has shown time and time again that it delivers for advertisers? Some of these ad campaigns are here because they changed the way consumers thought about the world around them and some are examples of great solid marketing built on spot-on insights and beautifully, perfectly executed.
Advertising Age tapped the expertise of leading creators and marketers to derive this list of We asked our judges to consider three criteria, the same three questions that were used for the original Top Ad Campaigns of the 20th Century:.
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- Did you get it??
We gave the judges a list of 50 nominees from which to vote on their top 15 and then rank them. Ad Age Members were also asked to weigh in on their picks, and you can see the results of that poll here.
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They all have a strong voice, a POV, and a client that was willing to go outside of the tried and true. These all broke through because they broke out of the norm. They remain as standouts because they were inherently right for the brand. Thank God the right people ignored all of them. The ebook is available from these retailers: Scroll down to start viewing. See the Best of the 20th Century: