The Perfect Content Marketing Formula

While this approach is not particularly provocative, it can build up to guarantee a strong stream of organic traffic for your website.

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• Step 1 – Identify relevant data;

This is the approach AdEspresso used to become one of the leading sources on Facebook advertising. When you are up against many strong opponents, it can be hard to improve on an already established formula. This is when you may need to consider taking a risk, and trying out something entirely different — a formula that breaks the mold. By trying out new possibilities within these elements, you can find a voice and approach that will be unique to you, and make you stand out. As Ginny Mineo puts it: While creating your own formula carries risk because you will be entering uncharted territory, it may prove to be more productive in the long run since you will not be competing with others who are doing the same thing.

It may take a while for you to establish your formula. It took Buffer a few years, yet by staying focused and building on their content over time, their approach is still delivering huge amounts of traffic on a monthly basis. If it is increasingly becoming harder to achieve business goals through content marketing, then you need to rethink what you are doing. Two central aspects of content marketing that are important in this process are the ideation stage and the content formula. The former is the stage in which you develop, research, and refine your ideas, and the latter is the framework you use when putting those ideas onto paper.

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• Step 2 – Set up your spreadsheet.
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• Content Ideation (a.k.a. Clarifying Your Ideas);

Honing your content creation skills by working on all stages of the ideation process, and carefully choosing the formula to follow can help your content outshine your competition and meet the goals you are setting. If I'm doing my job right, it's also relevant to my audience. When you know who you are and what you want to say - and you say it online the same way as you do offline - you've achieved real brand integrity, and in time will display an almost Zen-like ability to produce authentic, relevant, purpose-driven content on a consistent basis. This, in turn, will allow you to employ online content marketing to improve the customer experience on a more meaningful level, one in which your audience truly relates to what you are saying and has real confidence that you mean what you say.

When you've accomplished this you will have become a holistic, and - for good or for ill - authentic, brand. Christian author Rick Warren calls his readers to aspire to create a purpose-driven life.

I'm calling for marketers and businesses to aspire to create purpose-driven content. Follow Chris Horton on Twitter. The must-read news, updates, and insights into all things social media marketing.

Why Your Content Isn’t Working

Author By Chris Horton chrshorton. Share it post share tweet. After pondering the question for far too long, I came up with this response: Write for your audience. Process vs Purpose As marketers, we tend to focus too much on the process of online content marketing - the who, the what, and the how - instead of first concentrating on the more fundamental question of why - why are we creating this content in the first place?

A Winning Formula to Create Compelling B2B Content

Integrity vs Opportunism If, as marketers, we take as a given that we're able to write in multiple voices and cadences and create visual content of varying complexities and moods for varying audiences, then the main thing we should be focusing on is creating content that reflects our brand's core values and intended business goals and speaks to the wants, needs, and aspirations of likely prospects and customers.

WYSIWYG It doesn't take much to flip around these basic lessons learned as a consumer and apply them to your online content marketing strategy as a brand. Social Media Today The must-read news, updates, and insights into all things social media marketing. Daily Sign up A valid email address is required.

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A Simple Formula for Success in Content Marketing

Some people are comfortable in reading articles, some others get your message by looking at the images and everyone loves watching videos. You wrote an awesome article and published it on your blog, but no one reads your article other than your team members.

Even your friends and family will not read unless they are your target audience. If you are a content marketer, put 20 per cent of your effort in creating content and 80 per cent of your effort in promotions. That does not mean you should reduce your efforts in content creation. Promotions will just act as an amplifier.

3-step content marketing formula that always works for startup growth

A good content can provide a unique experience to your readers. For example, if you are spending five hours to write an article, then spend 20 hours promoting it. If you have money and spending 5, rupees in creating an article, spend 20, rupees in promotion. Choose your distribution channels carefully. Crack one distribution channel that has big percentage of your target audience. There is no benefit of tweeting if your customer is not on Twitter.

There is no point of ignoring Instagram and Pinterest if your target audience spends most of time on sharing pictures. A good content strategy will benefit you SEO. Search engines will not optimise your content unless you work hard on understanding the mechanisms of SEO. Every other company is competing on the keywords that your customer is searching on Google. If you want to come on top of Google search results, then you have to invest your time and money to do a better job than your competitors. If you consider Facebook as your top distribution channel then you should create more videos than any other content type.

How many videos you see in your Facebook newsfeed.