Best Mobile Apps - Top Developers Share Their Secrets To Success

Following on that success, Phoenix News, Tencent, and other traditional portal websites have all made great efforts to develop personalized news aggregator apps. The same thing is happening globally, with distinct trends emerging in different global markets. A recent study by our Cheetah Global Lab research group gathered and analyzed user data from various news apps around the world. The findings showed that India, where Dailyhunt reigns supreme, is the most competitive news app market.

Meanwhile, Japan, which is dominated by Yahoo, is the most mature.

Based on this indicator, Japan has developed the most mature news app market. In July , News Republic beat out both Flipboard and Google Play Newsstand, claiming the number one spot in terms of news app installs with There are four main categories: Traditional media apps Traditional media refers to newspapers, magazines, television, etc. Media subscription apps This type of app includes Google Play Newsstand, which enables users to subscribe to a variety of newspapers and magazines.

However, Google Play Newsstand may have benefited from being pre-installed on many Android devices. At the beginning of , Google Play Newsstand already had more than 1 billion usages on devices and 1. Among them, Dailyhunt has the largest market share in India; Flipboard is considered the originator of personalized news applications; way2 and Inshorts both specialize on photos and short news summaries; and Instanews and News Dog, both products of Chinese developers, are neck and neck in the market, directly competing with each other.

The top news apps all fit into the global aggregator category. The most effective marketing strategy in this environment builds on the social behavior of customers, who often rely on each other?

This is one of the most significant secrets successful app developers know, and it is easy enough for new players to learn it. Make a great product, learn about the user who will embrace it, and then help her share her experiences with a wide circle of friends. Your results will be measurable in increased app exposure and download rates. Campaigns, platform developments, apps, video, location, trends, and much more.

Mobile Marketer has re-launched! Click here to learn more! By Assaf Kolirin Mobile application developers have never had it better? There are other forces at work when it comes to creating buzz around a new app. All of those factors were important in the enormous success of Angry Birds. Unfortunately, completing the technical work is just phase one of the project.

These campaigns only charge you when the ad leads to a direct download. View our other publications Privacy policy Terms of use Take down policy.

Ultimately, the key to any news app’s success comes down to three things:

Get Mobile Marketer in your inbox The free newsletter covering the top industry headlines Email: Mobile Marketer Topics covered: Daily Sign up A valid email address is required. Please select at least one newsletter. Read below about most successful app launches to find out what helped the most popular mobile applications get to almost every smartphone on Earth. Kevin Systrom, who is the founder of Instagram, has one of the most successful app launches.

There are four main categories:

As soon as Dorsey started using the app, he was already sending pictures to his followers on Twitter. Needless to say, his provided even more word-of-mouth traffic for the app. Within 24 hours of the launch, there were 25, users on Instagram. By week 3, there were , Instagram users. This number just kept growing until there were tens of millions of users. Important move that made Instagram release one of the most successful app launches was doing it immediately after the iPhone 4 release date.

Since the iPhone 4 featured an enhanced camera and screen, this became the perfect combination for to make Instagram a popular app. Another thing that helped Instagram was how they made their app capable of sending pictures to popular social media platforms like Twitter and Facebook. The speed of the app is really important for app users. So they made the pictures start uploading immediately after they are taken. The size of the pictures was kept small too.

The original founders of Snapchat first drew attention to their app at Stanford University.

They told some of their college buddies there about the app which got it some attention. Very fast this startup app became super popular messaging app amongst teenagers. There was someone who attributed the steady growth of Snapchat to the group messaging feature that it has. It is basically like sending messages to a group of people at once. The only difference is that snaps create a personal feeling in the recipients which you cannot achieve through regular mass messaging. This one is a big success factor app has.

Most Snapchat users feel comfortable sending snaps because as soon as the recipients open them, they will vanish within a few seconds.