The Price of Truth: How Money Affects the Norms of Science (Practical and Professional Ethics)

What types of rules, polices, and guidelines should scientists adopt to prevent financial interests from adversely affecting research and the public's opinion of science? When Is Disclosure Not Enough? Balancing Public and Private Interests. Science as a Public Good.

Scientific Research Ethics

Valuing Truth and Integrity in Research. Resnik has published over articles and six books on bioethics, research ethics, and philosophy of science and medicine. He is associate editor of Accountability in Research. One company which embodies the spirit of ethical marketing is The Body Shop, a worldwide chain of bath and body stores. Since their inception they have been committed to treating workers fairly, avoiding animal testing, using organic products, and promoting healthy body images.

These values are often at the center of their marketing efforts. The ethical nature of the company is highlighted as a way to differentiate themselves from their competitors in the cosmetics industry. Ethicists study the practical and philosophical dimensions of ethical choices. Many work in academic departments, but some larger companies employ their own in-house ethical officers. In a corporate setting, they will draft policies outlining the ethical obligations of the company, evaluate the ethics of decisions and offer counseling when ethical ambiguities arise.

An advanced degree in philosophy is necessary to find work as a professional ethicist. Corporate ethical offices will also need to have bachelor's degrees in business, marketing, or communications. Specialized training in the industry or department the ethicist works for will make the counsel they provide more relevant. Marketing managers supervise every aspect of a marketing campaign.

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They will conduct market research, guide the design of ads, monitor performance metrics, and negotiate deals with ad buyers. A bachelor's degree in marketing is the minimum educational requirement for marketing managers. Many have advanced degrees in specialized forms of marketing.

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Additional training in business, public relations, or graphic design can also be helpful. Managers get promoted into their positions after several years of working in the industry. Copywriters draft the words that are used to sell products. This can range from the text that runs below a print ad to the voiceover that accompanies a TV commercial.

Their words become the claims a company makes about its products. Ethical copywriters will focus on being honest in their claims and fair to their customers. A degree in marketing is helpful but not absolutely necessary to become a copywriter. Some people enter the field after getting degrees in English, public relations, or communications.

Strong language skills and an ability to write informatively and persuasively are the most important features of a copywriter. Ethics are an abstract subject that can easily get overlooked in the high pressure world of business. Some companies treat ethical behavior as an obstacle and make only shallow efforts to behave responsibly. In some cases this has consequences, in others it does not. The only way to remain aware of the ethics of business decisions is to have a team constructed of ethically minded business people.

Getting a degree in marketing from an accredited institution is a proven way to maintain this ethical focus. The ethics of marketing will be a feature of any marketing program. Using hypothetical scenarios in an academic environment gives students the opportunity to work through ethical conflicts that they might eventually be exposed to in their working lives. This kind of wide ranging study is the best way to fully understand the consequences of ethics as they apply to marketing and business.

A degree in marketing proves to employers that the new marketers they hire can respond to the complicated challenges of 21st century business. As consumers are flooded with choices, they are increasingly looking for socially responsible businesses to patronize. Academic training in marketing equips young advertisers to make thoughtful and meaningful decisions about the ethics of their marketing strategies.

Most consumers approach advertising with a healthy degree of skepticism. Even the least informed consumer knows that not every claim made by every advertiser is true. The chart below, compiled from data from an AdWeek Media poll, shows just how skeptical consumers really are. It is clear that consumers have become cynical about the ads they see.

Ethical marketing can be an effective way to restore some of the trust that has been lost between consumers and advertisers. Home About Us Contact Us. Ethical Marketing Explore the Strategy of Ethical Marketing Business ethics is one of the most complicated and contentious subjects in human history. Ethical Marketing Guide In this article Education, Science and Knowledge Capitalism. Bioproperty, Biomedicine and Deliberative Governance. Universities and Innovation Economies. Ethics on the Laboratory Floor. Simone van der Burg. Institutionalizing Assisted Reproductive Technologies.

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Price of Truth: How Money Affects the Norms of Science - Oxford Scholarship

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