Real Estate Marketing: 30 Free and Low Cost Marketing Ideas for Real Estate Agents and Brokers

They not only organize and host art events for well heeled Manhattan art lovers, but also donate a portion of their commissions to Public Art Uptown , a non—profit dedicated to installing art in public spaces. Of course the proof is in the pudding and so far so good. The due has gotten 2 high end listings from their art events, one owned by an artist and one referred from an artist.

11 Real Estate Marketing Strategies (Hint: None Are Facebook) - The Close

That means journalists are constantly scrambling for great sources to back up their great ideas. This article is a great example. Sure, we have an amazing staff with decades of combined real estate experience, but the quotes from actual top producing agents turn a good article into a great article. You may be shocked to hear this, but great quotes can be hard to come by on a deadline. As a rule, top producing agents are busy. Sitting there right now you probably have more on-the-ground insight into the local market than any journalist. There are four very good reasons for this.

After all, why else would the media be quoting you? How many people do you think your Facebook posts or Tweets reach on a good day? An article in your local paper might be read by thousands of people. If you get good at it, you may even get your quotes picked up by national media outlets. One of the most important criteria that Google uses to rank articles and websites is how many other people are linking to the site.

When you pitch your quotes to media outlets you can often get them to link to your site.

This can mean a huge advantage over local Realtors who have no one linking to their sites. In order to get quoted in the media in , you only need one secret weapon: For example, when I was working on an article about probate leads, I put out a query asking for experts in the probate process.

HARO then sends out a daily email with queries from dozens of journalists. As someone who reads hundreds of expert pitches per week, here are a few tips to increase your odds of getting your pitches accepted and quotes in the media. Hey, I never said beating Facebook with your real estate marketing would be cheap did I? Of course like all good marketing ideas, this one has a great ROI. Sure, but they will be VERY impressive for one group of people.

In other words, the most important people for the future of your business in your CRM. The ones that will enthusiastically refer you to friends, family, and colleagues who are also looking for a great agent. To put an even finer point on it, imagine you were trying to sell your home and two agents pitched you, both with relatively equal track records. One has neato Matterport tours on every listing and the other has crummy iphone photos.

Who are you going to hire? While new 3D tour companies seemingly pop up every day, Matterport is still the industry standard and for good reason. Image quality is great, navigation is intuitive and smooth, and tours are still quick and easy to make. They offer virtual staging, photo editing, floor plans, and renderings at amazing prices with super quick turnaround times. If you want to get the most bang for your buck, have them stage the same room multiple ways to get your clients feeling creative about using rooms differently. I sell houses, what the heck do I need research and development for?

Yes, you read that right. Unlike say, an algorithm, your competitors marketing is right out there in the open for anyone to see. Create a new folder on your desktop or better yet, a Pinterest board, and name it swipe file. Now start taking screenshots and putting them in your swipe file. Finally, head over to a site like Buzzsumo and check out how many social shares their articles are getting. Take the articles that are getting lots of social shares and create your own article using that subject and a similar headline.

The trick is to use what digital marketers call the skyscraper technique; that means taking a good article and building on it to take it to the next level. Check out those articles and see where you can do better. What crucial info are they missing? Is the writing fun and easy to read or boring and stiff? Since video is so hot these days, check out popular videos other agents are making and create one of your own on a similar topic. Check it out here.

Companies like Zillow and Realtor. The idea is to make dozens or ever hundreds of pages that target niche keywords in your farm area. Next, populate those pages with a listings feed from your IDX provider showing dynamic listings in those areas. Finally, write up useful information about the area or type of home your targeting with each page.

You can use sites like Ahrefs, Moz, or Google Adwords to figure out how many people are searching for these keywords. The main reason this strategy can work so well is that chances are, very few people will have pages that are as specific as yours. That will make it much, much easier to rank on the first page for those keywords.

Even though only a handful of people may search for such niche keywords, you can build an unlimited number of pages to target them to build an audience. Owning your own website is almost always preferable to renting one. While sites from Real Geeks, Boomtown, or Chime look great and have tons of features they are not an ideal solution.

What happens when they raise their prices? They could theoretically slow down your site in order to get you to pay for an upgrade….

11 Real Estate Marketing Strategies (Hint: None Are Facebook)

Look, all of the companies I mentioned above are dedicated to helping agents get more leads. The chances of them hobbling your site to push you into an upgrade are slim. If you work hard at idea number two and get lots of links, and work hard at idea number three building out niche community pages, your site WILL start to rank decently on Google. Sure, this will take time, but at the end of the day you will own the whole thing. That means that if you do decide to move or leave the business, you can sell your website for thousands to a new Realtor.

If you want to start building your own WordPress site, check out the in-depth guide I wrote for our sister site Fitsmallbusiness. My last real estate marketing idea to beat Facebook in is a little risky, but could pay off more than all the others combined. The concept is simple. The more people you can advertise to, the more potential leads will come down the pike.

In order to choose where to expand to, start working on demographic research to see which areas are growing fastest, or offer a new challenge for you. For example, maybe a neighboring zip code is getting a brand new college campus extension that will bring lots of jobs. A perfect place to expand into! This is an easy one. We recently sold two very specific properties one a horse farm in Rural NC and one a waterfront estate in Edenton NC in a 30 day time period.

These properties would usually take an average of months to sell and many in that market take much longer. The Edenton waterfront property has comparable properties that have been on the market for as long as 18 months. We provide as part of our marketing, an exceptional aerial drone tour of the properties, along with interior professional photography, combined that with social media and internet marketing.

We are excited to offer this drone photography strategy to all of our listings to help our firm stand out above the rest. This helps make you become a source for your clients by adding value. This is essential to local SEO. Explore SEO for real estate. A regularly updated and fine-tuned campaign will allow you to enjoy long term visibility on Google search results. Get more followers on social media. Instagram, Twitter, and Facebook are your best friends.

Post unique and helpful content to spark real conversations with commenters. Take care of your online reputation. Write guest blogs to earn high quality backlinks to your site. Make sure a link to your website is contained within the article. Create a company channel on YouTube.

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Upload your real estate and property videos on the most popular video-sharing platform available. Google owns YouTube so you can use it to increase your visibility in search engines. Become the local real estate authority in your area. Build your reputation as a reliable resource for local information by maintaining an active blog. Niche blogging is essential for content marketing as you produce content that is unique and valuable to both site visitors and search engines. Repurpose your articles into video versions of your blog posts. In the age of rich media, video content is more engaging than text articles and still images.

Informative profiles, lists, and how-to videos have more chances of going viral than advertising type videos. Make sure to add them to your company YouTube channel. Analyze your web traffic stats. Site visitor behavior and demographics are now easy to review thanks to the likes of Google Analytics and Google Search Console. Use this data to make improvements on your agent website.

Install a heatmap to track how often and how long your readers stay on your site. This helps you check if your site pages are effective in terms of content, design, and layout. Publish an online press release. Releasing official content like press releases will help you get indexed by online news outlets such as Yahoo News, New York Times, and more. You can set your target audience based on demographics, job titles, interests, location, or income bracket. Publish monthly market reports on your website. This adds to your credibility as a local expert. Also pay attention to the format you use.

Presenting reports in visual, infographic form help make them more readable and shareable. Increase the number of your LinkedIn connections. Promote your content and get referral traffic to your website by doing personalized ads and sponsored posts in LinkedIn. Target audiences from different countries.

Purchase country domain names for your business such as. Make your website global friendly. Attract international buyers by adding a language translation selector and currency converter functionality on your website. WordPress has a selection of plugins that you can try.

Consider getting separate websites for residential and commercial listings. If you have a large inventory, you could benefit from managing distinct websites for each type of property. Commercial real estate involves a different marketing style and SEO strategy. Attract more Twitter followers. The Twitter platform is a great way to make and spread listing announcements and share real estate information. Create a 30 to second video for your homepage. Make a lasting impact on your visitors as soon as your website loads. A brief and engaging video clip that introduces the unique qualities of your company and services may be all it takes to keep them coming back to you.

They should be detailed with a mission statement, certifications, career history, philanthropic activities, and industry achievements. Include a button that links to your Testimonials page, too. Share your track record. Keep your site visitors updated with your track record of sold homes and average days on market. Make it visible on your homepage, bio page and social media profiles. Add a virtual tour for your listings. Include inquiry and contact fields available on each listing page so users can contact you without clicking away from the page.

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Get a powerful IDX solution. Your SEO results might bring visitors to your site and a good design might make them linger, but ensuring that your website includes powerful IDX functionality will guarantee that your users will find your website a complete resource for their real estate needs. Get single property websites for your VIP listings.

A great way to highlight an exceptional luxury listing is to host all of its features and information on its own website. Spruce up your neighborhood pages. Curate your listing photos. Too many photos will make your website pages load slower — and loading speeds in turn affect SEO scores — so make sure to share only the best and most eye-catching photos on your website. Real estate often involves tedious and meticulous processes. Craft detailed descriptions for each of your listings. This is your chance to capture their attention so make it as appealing and comprehensive as possible.

Tell a story when writing listing descriptions. Write about the home to elaborate more on its unique design or amenities. Identify your top 5 strongest niches. When you know your strongest points, you can create powerful content around them. Niches can be based on the types of clients you want to target e. To establish yourself as a local expert, maximize your use of relevant keywords and phrases so that search engines can display your pages properly when buyers make an online search for homes in your area.

Get help on identifying the right keywords. Several tools are available online — free of charge. Drive immediate traffic to your landing page.

2. Engage Former Clients With Experiential Marketing Instead of News & Ads

Get eyeballs right at your virtual doorstep by doing keyword advertising through Google Adwords. Encourage previous visitors to come back. Create a beautifully designed listing presentation. Present your top offerings in a neat and compelling summary. This is a format that you can also use for your open house and initial meetings. Maximize your email signature. Make sure that all your correspondences end with clear ways to get in touch with you. Add your website link, tagline, mobile number, and link to your online reviews form. Consider getting a CRM tool.

Customer relationship management software will help you automate your lead generation process, get your contacts organized, and allow you to do follow ups faster. Avoid canned or templated emails. Make your messages as personalized as possible. Upgrade to drone shots. Get with the times and utilize one of the most popular technologies for photography and videography today.

A sweeping, aerial video of one of your neighborhoods on your homepage, instead of the usual image banner, will wow visitors and earn you an instant nod of respect. Make sure your domain name contains your name or company name. Flat domain names work against creating a memorable impression of your website.

Add prominent social media sharing buttons. Invite everyone you know to support your social media presence. Your friends, especially on Facebook, can help instantly boost your follower count simply by liking your page. This activity appears on their page feeds and can increase your exposure outside your first degree connections. Invite thought leaders to guest author in your blog. Tap into the pool of local experts from your area to add new perspectives and more credibility to your site.

Make sure you share guest-written articles on all your social media pages. Send a welcome message to your social media followers. It may seem like an unsolicited message, but a personal acknowledgement to people who have just liked your FB page, followed you on Twitter and Instagram, and added you to their LinkedIn connections can be the start of warm and fruitful connections.

Submit an insightful real estate article on Medium. This site has lots of readers who are business owners and is a prime platform for easily digestible content fit for social media sharing. List your business on local and national directories. Make sure that your NAP name, address, phone is consistent across all profiles. Engage in online conversations and message boards.

Choose a forum that you enjoy reading. Immerse yourself in the community and start relevant topics of your own that will let you interact with members and offer your share of helpful insights. Keep the conversation going in emails. Keep your correspondents up-to-date by attaching or linking to new marketing material. Doing this drives them to check out your other listings, services, or content.

Encourage past clients to leave reviews. Ask past clients to do a video testimonial for you.