High-Flyin Wings on My Shoes

After that, he knew that they had made a quality product with the right fit. Clients are measured and fitted on site as much as possible, in order to tailor their shoes with the best fit.

Out of This World

Timing was one factor Buddy mentioned when asked about the secret of the success of his business. Their services came at a time when there was only one other company making custom-made shoes in Marikina and the prices offered by said shoe manufacturer were at the high side. Persistence was another reason why Black Wing made it in the competitive industry. Through a combination of these factors, they were up to 30 pairs of shoes a month by , and by they had reached their production cap of 60 pairs a month.

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By this time, thanks to his persistence, Black Wing started making some money. Even with his own business currently flying high, Buddy still has some concerns about the industry.

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We need it to grow. Aside from helping the Marikina shoe industry return to its golden age, Buddy is also busy mapping out a strategy for his own Black Wing brand to conquer the international market such as the United States and Singapore. Indeed, Black Wing's business continues to thrive even without conventional advertising, and it relies primarily through organic, word of mouth advertising. The biggest form of marketing they need could be found in the customers themselves.

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For more information about Black Wing Shoes, please check out its Facebook page: Home Our City What's New? List of Articles Black Wing Shoes: Ejay Domingo Buddy Tan is a man who believes in the great potential of the Marikina shoe industry, but he also knows that great changes must first take place. He called it the experimental stage, that is, learning about the ins and outs of making shoes from scratch.

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At this early stage, the company struggled to break even, managing to get only clients a month, even though they needed to make at least 30 pairs of shoes a month to recover the costs of operating the business. If the Shoe Fits. Instead of going into mass production and supplying shoes to department stores and other retailers as most of the Marikina shoemakers did and still does today, Black Wing focused on made-to-order, custom-styled shoes. But doing so was not easy.

Between Flying and Falling

His team continued to learn from their mistakes, improve on them and they persisted, even if it meant losing more money. The real first test for their shoes came in , at his own wedding. At that time, he managed and survived the day, from the ceremony to the reception, wearing a pair of Black Wing leather shoes without his feet hurting. After that, he knew that they had made a quality product with the right fit.

Clients are measured and fitted on site as much as possible, in order to tailor their shoes with the best fit. Timing was one factor Buddy mentioned when asked about the secret of the success of his business. Their services came at a time when there was only one other company making custom-made shoes in Marikina and the prices offered by said shoe manufacturer were at the high side.

Persistence was another reason why Black Wing made it in the competitive industry. Through a combination of these factors, they were up to 30 pairs of shoes a month by , and by they had reached their production cap of 60 pairs a month.

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By this time, thanks to his persistence, Black Wing started making some money. Even with his own business currently flying high, Buddy still has some concerns about the industry.