Building Websites for Return on Investment

As websites become more business critical, the costs of running them seems to escalate.

But are you getting a return on that investment? For many organisations the effective management of digital continues to prove allusive. The reason — their approach is fundamentally flawed. Before you can turn your website from an expense into a measurable source of income, you must understand the problem. My ebook helps you do exactly that. It outlines why your website is not performing as well as it could be and suggests tangible ways to increase its effectiveness.

Making the case for change to management is never easy. That is why I have created a short 20 minute presentation that not only helps you as the website manager, but is ideal for showing your management team. It outlines a case for managing websites more effectively. A case for ongoing investment and more agile management. As well as the ebook and video presentation, there is a season of the Boagworld Podcast dedicated to the subject.

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You can access all the episodes below free of charge. Season 1 Running Time: E06 As website owners how do we drive high quality traffic to our websites that will generate the return on investment we need? While there are several ways to calculate ROI and determine what is working best for your B2B business, these techniques have proven to be the most effective for me.

It requires some time upfront, but, long-term, allows you to track your website ROI and compare data from month-to-month and year-to-year. Ultimately, this process will help you invest your time in the areas that provide the best ROI and allow you to show your boss, shareholders, or board of directors that you are on top of your game! Organic Search — Branded. Send me new posts each day once a week. We've driven over 1.

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Discover how we can help your business grow Full Name. What is your projected monthly budget for this project?

This gives you the ROI return on investment. Take all the investments you want to make into your business including investing in your website with the projected ROI on each investment.

1. Older books from Paul?
2. Receive articles in your inbox;
3. Deadly Friendship (The Rick Cunningham Mystery/SuspenseTrilogy - Book Two 2).
4. Other resources!
5. Empire of Angels in Prophecy.
6. Website ROI: The return on investment for a website redesign.
7. Agente letterario 3.0 (Italian Edition).

Sort the list with the items with the most ROI at the top of the list. This is an important investment in your business and just as with everything else for your business, you want to make a good first impression to help land the sale. Focus on adding features and information that enhance the website, not just glitz and glamour, to improve the website ROI. Improved ROI can be accomplished by keeping things simple and making small changes in your website plan or your existing website. To measure the success of your investment you need to compare what the website is now doing for you with what the goals were when you started.

Are you getting any feedback from visitors on what is working and what is not then taking the negative feedback and making the necessary changes? When you look at your website stats, is the increase in website traffic converting to an increase in sales? Are people completing the sale or abandoning the shopping cart?



• Gipfelwetter (Vier Romane) (German Edition)!
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• Doctor Cyclops (movie tie-in).
• Märchen aus Faröer (German Edition)!

As you can see from the points above, taking a serious look at your new or existing website then making the required changes and tweaks to match target audience you are going after is a smart investment in your business. Listening to feedback from visitors, analyizing the website stats and sales stats then tweaking the website can only improve your website ROI. This book goes into more detail about how to increase your website ROI.

As noted above, increasing the usability of your website will in turn, increase your website ROI. This book is a bit heavier read than the first 2 suggestions. It is written in a friendly style like the other recommended reading and is full of all kinds of hints on what little things can be done to increase sales for your business.

A Complete Guide for Calculating Website ROI for B2B Businesses

It was written for brick an mortar businesses, but I got some ideas that could be implemented on the web. Follow our new articles via RSS , follow us on Twitter and submit to your favourite social networking site:. This entry was last modified December 31, at 7: You can follow any responses to this entry through the RSS 2. You can skip to the end and leave a response. Pinging is currently not allowed. The most important thing is to have good, unique content for your site.

The other most important thing is proper navigation and it should be user friendly. Excellently written article, if only all bloggers offered the same content as you, the internet would be a much better place. Please keep it up! Thanks for the update!!

Website ROI: The return on investment for a website redesign | Indianapolis Web Design

A website is indeed a great investment. There are ways to increase the value of a website in terms of how many leads that website generates. One way to get more leads from ones website is by performing some basic marketing. I track my website leads gy using an number so i know exactly how many people called and what they asked for.