Instant Systems: Foolproof Strategies That Let Your Business Run Itself (Instant Success Series)

Instant Systems - Sugars, Bradley J. You didn't start your business just to become a slave to it, but how do you get things done the way you want when you're not there? Self-made millionaire and entrepreneurial expert Brad Sugars shows you how.

Brad walks you step-by-step through the entire process of systemizing your business. Recognize the ways systems can dramatically increase productivity and profits Identify the four key areas in your business to systemize Put your systems in place without causing mass panic at work Improve processes at every level of your business and stop wasting time and money Get real results right now when you discover all that Instant Success has to offer! Instant Cashflow by Bradley J. Does it speak to your audience and work towards your goals?

If not, can you update it or change it or should you scrap it altogether? But before we get into distribution, leveraging social media and all of that, we need to talk about the most important piece of your content distribution puzzle: Email lets you communicate directly to your subscribers and gets you into their inboxes--where so many of us spend countless hours each week. Starting early with list-building is a great way to amplify the content you're creating. An email service provider or, ESP allows you to send emails, build and maintain your subscriber list, and check reports and analytics on how your campaigns are doing.

An ESP will also make sure your emails stay out of spam folders, keep your list healthy and in check, and make sure you're adhering to all relevant laws around emails. There are lots of options, but some of the most popular ones for marketers--and also happen to have lower startup costs are:. Like any "tool" decision, it can always be changed or undone if it's not working out after a month, and each of these ESPs do a great job of making migration easy.

Choose the cheapest option that gives you the bare minimum functionality you need in order to achieve your email goals and move on. You can always switch things up and move over to a tool with more options in the future. What you're trying to accomplish for your business over the next couple of weeks or months should really dictate what you're doing in your email campaigns and newsletters. Some of the goals you could be trying to hit with your email strategy could be brand awareness, awareness about your products, loyalty to your company and your brand, as well as driving people to your website to consume your content.

The content you're creating for your blog is a great place to start with what you could send to your email subscriber list. Take that content and use parts of it to create email campaigns that'll drive people back to your blog to read the rest of your post, watch the full video or listen to the entire podcast episode.

Instant Success: Instant Systems by Bradley J. Sugars (, Paperback) | eBay

This is exactly what I do with my own weekly sometimes twice weekly email newsletter. I push out a preview of the week's new podcast episode and new blog posts when they're published, so that my subscribers can dig into the full piece of content if it's a match for what they need at the moment. There are 3 main types of emails you can send to your list, in a way that supports your content marketing goals:.

General campaigns and newsletters: These are sent to your full list. They're great when you're just starting out and your list isn't really huge as you know that pretty much everyone on the list wants to hear about your company and the content you're releasing. Communication that gets sent to targeted segments on your list: As you grow, you'll want to make sure you're sending the right messages to the right groups of people on your list. Your ESP should let you select segments based on demographic information or what links they've clicked on in the past, so you can send more targeted campaigns.

These are messages you're going to send out to multiple people over time. Think welcome emails, delivering an e-course, or lists of your top content.

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There are no hard and fast rules about sending once a week or once a month. Rather, how often you send is going to depend on how much time you have to spend on email and how often you have news or valuable new content to share. As you're just getting started, aim for 1 email a month. You want to be consistent and talking to your subscribers as often as you can without overwhelming them.

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And you also don't want to go 4, 5, or 6 months without them hearing from you, because they're likely to forget how they even got onto your email list and your chances of getting marked as spam increase significantly. We have a blog setup and our email service provider is ready to go. Now, it's finally time to talk about the actual content you're going to create and how it aligns with your content marketing goals.

You probably have a ton of ideas for posts you can write or videos you can film at this point. However, that initial excitement can wear off quickly when other things get in the way. For your content marketing to be successful, you need to make sure you stay strategic in what you're creating and avoid falling into the trap of simply reacting.

Great marketers set their own agenda, so you'll need to create a content marketing editorial calendar that isn't reactionary. Rather, one that is filled with repeatable content that is directly tied to your business goals. Your pillar posts or content types we discussed earlier will help tell you the kinds of posts you're going to write, but what about the actual specific content of each?

For this, we turn to keyword research. Here's how Rand Fishkin, founder of Moz, explains the basics of using keyword research:. Once you start thinking about your audience's needs, Rand offers a 5-step process for coming up with the specific topics and keywords your audience will be looking for. This will be the foundation of your content marketing approach. Brainstorm topics and terms: Start by writing down as many ideas of terms or topics your audience is interested in. It's good to involve people who work directly with your users at this point, like a customer service or sales rep.

Use a keyword research tool to gather results: Now, it's time to plug those terms into a tool like Google's Keyword Planner, Moz, keywordtool. Expand and refine your list: Take that big list and refine or group them together. What doesn't make sense to your business goals?

Build a spreadsheet and prioritize terms: Now, it's time to get organized. Build a spreadsheet with the data you got in your tool, such as keyword, estimated search volume, difficulty and opportunity and assign a priority to each one. Which is most important to your business? Outline content that hits the 3 key needs: Take your top terms and outline content that will serve your goals, the user's needs, and the keyword targeting.

This is the trifecta of killer, SEO-friendly content. Rand's final piece of advice? Make sure you're not just aiming to match the content you see ranking 1, but blowing it out of the water:. He elaborates, "What's the thing where when you read the first few search results you say, 'This is great, but I wish they If you have great answers to that, don't ask 'how do we make something as good as this? Blog posts, videos, podcasts, infographics--they all have their place in your content strategy and it's up to you how you use them.

What's non-negotiable, however, is that they tell a story. As Seth Godin says, "Marketing is the act of telling a story to people who want to hear it. And making that story so vivid and true that the people who hear it want to tell other people. How are you changing people with your product or content?

Does that emotion change them in a way that helps your brand? Once you're changed someone, how do you build the privilege of being able to tell them when you have something new? With that in mind, let's look at the specifics of putting together some of the most popular content formats: Blog posts are a great place to start with your content marketing, as they have the lowest barrier to entry, by far. You don't need a designer or special equipment. Just start writing and you're ready to go. Start with an outline: Start with just a skeleton of what you want to say.

This means having a few lines for your intro and why people should care about your topic, as well as outlining the main points or sub-headers you're going to use throughout the post. Does it make sense? Does your outline quickly answer What, Why, How and Where? These are the details, the statistics, quotes, images, or case studies. If you're making claims in your post you need to back it up.

Use Google to find statistics around your topic. And when you link out to studies or references, these are great people to reach out to later on when you're distributing your content. At this point you've got a good post, but not a great one. Take the next step and see what the competition is doing. What's the 1 result for your topic and how can you make yours better? Can you go more in-depth?

Add more images or resources? Write a great headline: The last, and almost most important part of writing is your headline. You only click on things that catch your eye when you're scrolling through social media, and your audience is the same. There are great resources on writing headlines on Copyblogger and Quicksprout. Add an effective featured image: Check out sites like Unsplash for better-than-stock photos and then use a tool like Canva to add extra elements like text or icons.

However, making videos can seem like a monumental task if you're used to watching the highly-produced content from people like Gary Veynerchuk that have entire teams dedicated to producing his content. If you've watched cooking recipes or DIY How-to videos online, you know how simple an engaging video can be to create.

Present what you're going to make, the ingredients, process, and end result, all in 60 seconds or less. Under 60 seconds at the most. If you can keep it under 30 seconds you're killing it! Think about your ingredients or props you need or how you're going to show the steps. Use hand signals to communicate to your users: The majority of videos are watched without sound, so think of other ways to communicate what the user needs to know.

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Instant Success: Instant Systems by Bradley J. Sugars (2006, Paperback)

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